Abstract:

Multi Level Marketing is a very popular business model in the Western countries. It is a kind of hybrid of the method of distribution of goods and the method of building a sales network. It is one of the safest (carries a very low risk) ways of conducting a business activity. The knowledge about functioning of this business model, both among theoreticians (scanty literature on the subject) and practitioners, is still insufficient in Poland. Thus, the presented paper has been prepared as — in the Authors’ opinion — it, at least infinitesimally, bridges the gap in the recognition of Multi Level Marketing issues. The aim of the study was, first of all, to describe Multi Level Marketing, to indicate practical benefits of this business model as well as to present basic systems of calculating a commission, which are used in marketing plans of companies. The discussion was based on the study of literature and the knowledge gained in the course of free-form interviews with the leaders of the sector.

Abstract:

It is necessary to create new knowledge for the development of the economy. The source of new knowledge are research: basic, applied and industrial, which complement each other to form one whole. Each of these research has other sources of financing and other purposes. Due to the large influx of foreign technology to Poland industrial research is not growing as we would expect. To balance this deficiency the Research Institutes may provide services on the world market. It would be advisable to seek the provision of services on the global research market so that it could became a Polish smart specialization. This specialization would include the sale of intellect, which should never run out of customers.

Abstract:

On the eve of the third millennium the Polish economy is more and more subject to worldwide trends of globalization, which in a special way influences the scope and intensiveness of changes implemented in Research Institutes. It is accompanied by another more and more intensively transferred internationally and generally observed economic crisis, whose negative impulses cause the economic growth to slow down. The key determinant of the development of Research Institutes in the modern global economy is a skill to react on changes and a necessity to take restructuring actions within this range of marketing. Problems of a progressive global economic crisis and the influence of this process on restructuring of marketing in Research Institutes is an important research problem, requiring a deep and thorough analysis and research in this scope, hence this paper deals with all these important issues.

Abstract:

The paper aims to describe in a synthetic way some issues related to the marketing activity of R&D organizations in view of legal acts regulating the functioning of the state owned R&D organizations. The authors have analyzed some regulations related to research institutes and their activities, regulations specifying criteria and procedures of granting of a scientific category to a R&D unit as well as principals of financing of the science and regulations related to the operations of certifying units. Basing on this analysis the authors have elaborated a set of marketing goals of the R&D organizations, a list of their stakeholders and of specific marketing tools both accessible in view of the rules and regulations in force and effective from the point of view of parametric evaluation of the R&D organizations. Among the analyzed tools there are the following: issues related to publications, organization of conferences, seminars and popularizing events, organization of education and training courses, internal policies related to intellectual property protection, internal policies related to technology transfer, membership in international organizations and applied quality policies.

Abstract:

Deliberations included in this article contain the basic issues related to the subject of time management. As we know, people who waste their time the most, most complain about the lack of the time. We should treat our time, time of our co-workers, and friends as a valuable, but limited wealth. Principles of effective time management can be applied in any scientific and research institutions, companies or corporations. The benefits of a good and effective time management will be felt not only by ourselves but also by our friends and family. Detailed formulation of objectives, identification and elimination of time wasters and postponing work on later (Procrastination), using methods of time management and systematic control will allow for efficient use of time. A good plan is the basis for optimal and meaningful use of time.

Abstract:

Social media can be an effective tool for creating and building an effective image of an organisation as a trustworthy employer both inside and outside the company.

The author has examined the use of social marketing channels by academic institutions. She asked about the role of this communication tool, undertaking the challenge to use social media as a tool for cross-marketing, employer experience of branding through social media. She has also examined employers’ knowledge of what and on which channels employees and “ambassadors” post about their company. Overwhelmingly, the response was obtained “no”, which shows that social media are a tool used only occasionally if at all.

Abstract:

This article discusses examples of three blogs of the National Library, both in terms of their structure and content as highlighting elements that impact on the promotion of both the blog and the institutions they lead. Discussed the advantages of one of Poland’s most popular blogging platforms WordPress. It also presents a short briefings to customize the look of your blog based on WordPress platform needs to actuate the institution.