By create24
16 December 2024

The role of social media in shaping Chinese consumers’ attitudes towards organic food

CZYTAJ WIĘCEJ
By create24
16 December 2024

The use of video marketing in the communication strategy of business universities

CZYTAJ WIĘCEJ
By create24
10 September 2023

Consumer preferences towards influencer marketing in the beauty industry on instagram and youtube platforms (comparative analysis)

CZYTAJ WIĘCEJ
By create24
30 December 2022

Areas of influence in influencer marketing. To what extent is the communication under brand control?

CZYTAJ WIĘCEJ
By create24
30 September 2021

Involvement of generation Z in the communication activities of clothing brands in social media — the case of Poland

CZYTAJ WIĘCEJ
By create24
29 December 2020

The evolution of the role of forms of marketing communication in influencing consumers’ shopping behavior (based on surveys in 1995–2018)

CZYTAJ WIĘCEJ

Last articles

Where is the social impact? Key barriers to knowledge valorisation

19 March 2025

Selected Aspects of Collaboration Among Polish Enterprises in Terms of Innovation Activity

19 March 2025

Stevens’ measurement scales in marketing research – A continuation of discussion on whether researchers can ignore the Likert scale’s limitations as an ordinal scale

19 March 2025

Consumer Engagement on Facebook: The Role of Comments in Travel Agency Brand Interactions in Poland

19 March 2025

Marketing of higher education institutions: Research themes and their shifting relevance over time

19 March 2025