By create24
16 December 2024

The role of social media in shaping Chinese consumers’ attitudes towards organic food

CZYTAJ WIĘCEJ
By create24
16 December 2024

The use of video marketing in the communication strategy of business universities

CZYTAJ WIĘCEJ
By create24
10 September 2023

Consumer preferences towards influencer marketing in the beauty industry on instagram and youtube platforms (comparative analysis)

CZYTAJ WIĘCEJ
By create24
30 December 2022

Areas of influence in influencer marketing. To what extent is the communication under brand control?

CZYTAJ WIĘCEJ
By create24
30 September 2021

Involvement of generation Z in the communication activities of clothing brands in social media — the case of Poland

CZYTAJ WIĘCEJ
By create24
29 December 2020

The evolution of the role of forms of marketing communication in influencing consumers’ shopping behavior (based on surveys in 1995–2018)

CZYTAJ WIĘCEJ

Last articles

Technology infrastructures as enablers of absorptive capacity: evidence from SMEs in the EU and Poland

19 September 2025
3/2025

3/2025

19 September 2025

Artificial intelligence and consumer rights: legal responsibility for algorithmic decisions in the Polish and EU regulatory context

19 June 2025

Automating the systematic literature review process in management science using artificial intelligence

19 June 2025

Between expectation and market success: hype as a consumer decision-making mediator in the computer game industry

19 June 2025
Skip to content