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Social media as an effective tool for creating and building an employer brand

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The role of social media in shaping Chinese consumers’ attitudes towards organic food

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The use of video marketing in the communication strategy of business universities

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Consumer preferences towards influencer marketing in the beauty industry on instagram and youtube platforms (comparative analysis)

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Areas of influence in influencer marketing. To what extent is the communication under brand control?

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Involvement of generation Z in the communication activities of clothing brands in social media — the case of Poland

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The evolution of the role of forms of marketing communication in influencing consumers’ shopping behavior (based on surveys in 1995–2018)

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Universities in social media – Recipients’ expectations and the published contents

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