Financed by the Ministry of Science and Higher Education as part of the Support for Scientific Journals Project 2019-2020.
The scientific Journal MINIB nr 4/2023
The main aim of the journal is to present the newest research results and practical solutions that are being implemented by scientific and research organisations amongst which are the leading scientific institutes, education institutions and technology parks.
Articles published in this journal range from marketing theory and practice through the possible uses and scope of marketing in practice in the Polish and international economic sector. It also presents the experiences of Polish and international organizations involved in scientific research.
We invite you to submit scientific articles in the field of marketing.
Our Scientific Committee is made up of outstanding specialists from all over the world.
We have been publishing since 2013
(in 2010-2012 articles were published in the Transactions of the Institute of Aviation)
Prof. dr hab. Bogdan Sojkin — professor of economics at the University of Economics in Poznań, head of the Product Marketing Department at the Faculty of Commodity Science of the PUEB, member of the Commodity Sciences Committee of the Polish Academy of Sciences, Poznań branch, Chairman of the Programme Committee of the European Forum of Marketing of Scientific and Research Institutions (Institute of Aviation in Warsaw), Vice-President of the Management Board of the Handball Federation in Poland (from 2006), Member of the Audit Committee of the Polish Olympic Committee (2017–2021), Vice-President of the Arbitration Court Council of the European Handball Federation (EHF) in Vienna (2016–2021), Member of the Central Commission for degrees and titles II Commission of Economic Sciences ( 2017-2020). Interests and research activities focus on the following areas: product management, market and marketing research, product research, marketing information system and sports marketing (including scientific grants: 2007–2009 Ministry of Science and Higher Education, 2009–2012 National Science Center, 2012–2013 NCBiR), specializes in the commercialization of products (research results of scientific and research institutions) and sports marketing.
Chairwoman of the Scientific Committee
Prof. dr hab. Mirosława Pluta-Olearnik – economist, academic teacher, specialist in the field of management and marketing of services, professor at the University of Economics and the University of Business in Wrocław, author of about 100 scientific publications. For many years, she has been specializing in the operation and development of services in such areas as: banking, tourist, education, research and business services. In addition, she conducts research on the internationalization of the service sector. Author of many books, including: “Marketing of services”, “Marketing of banking services”, “Development of educational services in the era of the information society”, “Enterprising university and its relations with the environment”.