CURRENT ISSUE

Users’ awareness of augmented reality technology in mobile applications

- Michał Skubis

Augmented reality (AR) is becoming an increasingly popular technology, used in many fields. Particular prospects for its development are inherent in the dissemination of AR-based applications on widely used mobile devices. To guide the emerging research in this field, the level of knowledge of AR technology among potential consumers needs to be identified. The aim […]

more »

Packaging as a purchase determinanton the dietary supplement market in Poland

- Magdalena Ankiel, Paulina Majewska, Maciej Urbaniak

Unit packaging of dietary supplements – an inherent element of their manufacturing, without which they would be impossible to market — has numerous interlocking functions to fulfil, including the protective, transport, information, functional, ecological and marketing functions. The information function, however, is one of the priority functions of dietary supplement packaging. In the era of […]

more »

Developing students’ transversal competences through cultivation of health literacy competence

The recognition that transversal competences are increasingly needed to face the challenges of the ever-changing world has given rise to work examining students’ development of transversal competences (TVCs) during their university time. This approach argues in favor of embedding transversal competences as well as health literacy competence and subject-based competences in curricula. The mini-study presented […]

more »

Evaluation of selected online image-building activities by Polish universities

The purpose of this paper is to identify the online tools used by Polish universities and analyse to what extent these tools are used for image-related, communication, and marketing purposes. Based on our own analyses and desk research, we listed and then compared selected image-related activities carried out online by the higher education institutions rated […]

more »

Twenty-first century male elegance amongst elegantly-dressing Polish males and self-declared “dandies”

- Grzegorz Maciejewski, Dawid Lesznik

Dandyism was a thriving philosophical and social movement amongst elegant men of the nineteenth century. The prevailing conviction in the literature on the subject is that the dandy trend began to gradually disappear in the twentieth century, whereas in the new millennium it essentially no longer exists, or at best exists only as a mere […]

more »

Marketing, Start-ups and Innovation: A Framework for Understanding the Possibilities for Harnessing Technological Innovations in Tourism

- Dariusz Michał Trzmielak, Devi Shonia, Magdalena Skoneczna

The travel and tourism industry is one of the largest and fastest-growing sectors in the world. In the case of countries like Georgia, where tourism is a priority sector of the economy, innovation is crucial for a tourism-based development strategy — and this has become particularly important in the post-pandemic realities. This paper proposes a […]

more »

ABOUT MARKETING

How to Create an Effective Marketing Plan

Most small business owners know the importance of a business plan, which outlines your company’s course for success. One crucial element of that plan is your marketing strategy. Because this strategy is buried in the larger business plan, many small business owners may not give marketing the time, research and attention it deserves, assuming that […]

more »

4 Tips For Effective And Affordable Lead Generation

Lead generation is at the heart of every digital marketing endeavor. You simply cannot grow an online business without it. But getting lead generation right takes finesse. “Think about it,” says Ashley Walsh, VP of Marketing at Formstack, an online form building solution based in Indianapolis. “The ultimate goal is to generate high-quality leads that […]

more »

Twitter for Business: Everything You Need to Know

Social media is an important tool for any business owner, no matter the size and scope of the business. Learning to communicate with your demographic, albeit in 140 characters, can be useful when working with your customers. Learning more about Twitter can only benefit your business. Twitter is one of the top websites in the […]

more »

How to Use Facebook Retargeting and Custom Audiences to Drive Sales

We’re always looking for innovative ways to drive sales. One simple step which people often overlook is the potential purchasing power of your existing audience. It can be expensive to market to people who know nothing about your product, but less expensive to increase the lifetime value of your existing customers. When Facebook first released […]

more »

Investing in Social Media Advertising

Previously we wrote about getting started with social media, and together with what we have written about achieving social success, you should be able to create a dynamic presence on several social media platforms. But this does not guarantee that everything you post will be seen by a large number of your followers, or that […]

more »