CURRENT ISSUE

Image management with the use of virtual communication in crisis situations based on the example of the CD Projekt capital group

Image management in crisis situations is one of the most important functions, not only for a company’s team responsible for marketing, but also for its executives and strategists. Given today’s ubiquity of the Internet, crises spread faster than just a few years ago, making it important to halt them effectively with the help of virtual […]

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Attitudes of young consumers on the security of their data collected by smart devices in the age of the internet of things

- Beata Kolny

The popularity of smart devices that collect and share data on user behaviour grows every year, and the number of such devices in households is forecast to rise steadily. Therefore, the purpose of this paper is to present the attitudes of young consumers regarding the security of their data collected by smart devices, interconnected via […]

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Changes in e-education brought by the covid-19 pandemic in Poland: behaviour and perceptions of young e-education service consumers and service providers

- Anna Dąbrowska, Joanna Ciupak

This study — carried out in May 2020, early on during the COVID-19 pandemic – examines the situation in the Polish e-education market, as perceived by secondary school and university students who consume e-education services and by the providers of such services. Firstly, to set the stage, in-depth interviews were carried out with eight owners […]

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Comparing money and time donation: what do experiments tell us?

- Tingting He

Money donation and time donation, as charitable donations from individuals to organizations, are two forms of prosocial behavior that have been increasingly studied in recent years. Despite the vast amount of research about money and/or time donation, however, only limited work has been done on reviewing the research on these two forms of charitable donations […]

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Methodology for forecasting revenues from the sale of innovative products in the domestic tourism market

- Liudmyla Shulhina

This article presents a methodology for forecasting the expected sales of innovative tourism products in the domestic market. The principles of the product life cycle concept and consumer behavior theory are taken as starting points for calculating the sales volumes of an innovative product as well as the rate of its penetration into the market. […]

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Involvement of generation Z in the communication activities of clothing brands in social media — the case of Poland

- Magda Stachowiak-Krzyżan

Communication activities in social media have a direct impact on shaping consumer behavior, in particular among the youngest group of consumers — Generation Z. This paper analyzes young Polish consumers’ interactions with fast-fashion brands on social networking platforms, focusing on their motives for engaging with fashion brands’ communication activities on such social media platforms as […]

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ABOUT MARKETING

How to Create an Effective Marketing Plan

Most small business owners know the importance of a business plan, which outlines your company’s course for success. One crucial element of that plan is your marketing strategy. Because this strategy is buried in the larger business plan, many small business owners may not give marketing the time, research and attention it deserves, assuming that […]

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4 Tips For Effective And Affordable Lead Generation

Lead generation is at the heart of every digital marketing endeavor. You simply cannot grow an online business without it. But getting lead generation right takes finesse. “Think about it,” says Ashley Walsh, VP of Marketing at Formstack, an online form building solution based in Indianapolis. “The ultimate goal is to generate high-quality leads that […]

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Twitter for Business: Everything You Need to Know

Social media is an important tool for any business owner, no matter the size and scope of the business. Learning to communicate with your demographic, albeit in 140 characters, can be useful when working with your customers. Learning more about Twitter can only benefit your business. Twitter is one of the top websites in the […]

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How to Use Facebook Retargeting and Custom Audiences to Drive Sales

We’re always looking for innovative ways to drive sales. One simple step which people often overlook is the potential purchasing power of your existing audience. It can be expensive to market to people who know nothing about your product, but less expensive to increase the lifetime value of your existing customers. When Facebook first released […]

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Investing in Social Media Advertising

Previously we wrote about getting started with social media, and together with what we have written about achieving social success, you should be able to create a dynamic presence on several social media platforms. But this does not guarantee that everything you post will be seen by a large number of your followers, or that […]

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