Scientific institution’s ways of communicating with the environment

The Internet has given its users ways for fast and inexpensive publication of information, dissemination of their creativity, experiences and thoughts.Blogs have become one of the forms particularly popular over the recent years.Impact of blogs on the audience has turned out to be so significant that they quickly have begun to be used as a marketing tool, both in the area of public relations as well as advertising.  By definition, blog imposes a significant simplification on the message conveyed, both in terms of content and language, making them more legible, comprehensible and interesting for each recipient.This makes this form of … Czytaj więcej »

Blogs in cultural institutions

This article discusses examples of three blogs of the National Library, both in terms of their structure and content as highlighting elements that impact on the promotion of both the blog and the institutions they lead. Discussed the advantages of one of Poland’s most popular blogging platforms WordPress. It also presents a short briefings to customize the look of your blog based on WordPress platform needs to actuate the institution.

Michał Kaczyński, M.Sc. Eng., National Library, Poland – programmer, graduate of the Faculty of Cybernetics of the Military University of Technology in Warsaw, specialization – computer science.  He has worked … Czytaj więcej »