Consumer Engagement on Facebook: The Role of Comments in Travel Agency Brand Interactions in Poland
Dariusz Strzębicki
Institute of Economics and Finance, Warsaw University of Life Sciences
166 Nowoursynowska St., 02-787 Warsaw, Poland
E-mail: dariusz_strzebicki@sggw.edu.pl
ORCID: 0000-0003-1656-4268
DOI: 10.2478/minib-2025-0004