Stevens’ measurement scales in marketing research – A continuation of discussion on whether researchers can ignore the Likert scale’s limitations as an ordinal scale
Ireneusz P. Rutkowski
Poznań University of Economics, Institute of Management,
10 Niepodległości Ave., 61-875 Poznań, Poland
E-mail: Ireneusz.Rutkowski@ue.poznan.pl
ORCID: 0000-0002-3821-3533
DOI: 10.2478/minib-2025-0003