Mirosława Pluta-Olearnik1, Aneta Buda2 1Department of Marketing, Wroclaw University of Economics and Business, Komandorska Street 118/120, 53-345 Wrocław, Poland 2Faculty of Management, Wroclaw University of Economics and Business, Komandorska Street 118/120, 53-345 Wrocław, Poland
*E-mail: miroslawa.pluta-olearnik@ue.wroc.pl
Mirosława Pluta-Olearnik: ORCID: 0000-0002-5719-4710
Aneta Buda: ORCID: 0009-0002-0020-4022
DOI: 10.2478/minib-2023-0003
Mirosława Pluta-Olearnik
Department of Marketing, Wroclaw University of Economics and Business, Komandorska 118/120, 53-345 Wrocław, Poland
Corresponding author:
E-mail: miroslawa.pluta-olearnik@ue.wroc.pl
Mirosława Pluta-Olearnik
ORCID: 0000-0002-5719-4710
Patrycja Szulga
Wroclaw University of Economics and Business, Komandorska 118/120, 53-345 Wrocław, Poland
ORCID: 0000-0003-3630-966X
