Preferencje konsumentów względem influencer marketingu w branży beauty na platformach Instagram oraz YouTube (analiza porównawcza)
Bogdan Gregor1, Aneta Olejniczak2*
1Chair of Marketing Research, Department of Marketing, Faculty of Management, University of Lodz,
Jana Matejki 22/26 Street, 90-237, Lodz, Poland
2Chair of Fundamentals of Marketing, Department of Marketing, Faculty of Management,
University of Lodz, Jana Matejki 22/26 Street, 90-237, Lodz, Poland
1 ORCID: 0000-0003-1681-2073
2* E-mail: aneta.olejniczak@uni.lodz.pl
ORCID: 0000-0001-9928-2308