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Experiential marketing, interactivity and gamification – differences and similarities among the world-trends

mgr Diána Pacsi, dr Zoltan Szabo


Abstract:

Experimental, also known as experience marketing, interactivity, gamification. Theese three terms became very popular in the past years, by 2018, they set up the the main guidelines of marketing trends but the terms are not all novel. The philosophers, psychologists, sociologist and marketing specialists have been dealing with the impacts of experiences and reactions on human nature.

This study is going to try to explore the relationship and relationships between the three terms more deeply.

Before the final conclusions were drawn, three things had to be studied: what is experience, what interactivity means and what is the meaning of gamification. At the end of the article, a comprehensive picture the 3 main phenomenon emerges. The aforementioned terms often collapse, therefore sometimes it is hard to draw the real reports from the many literatures. To find out the answer, psychology had been called for help, which provided a precise point of reference for information processing.

    Tags:
  • experiental marketing
  • gamification
  • gamified marketing
  • interactivity
  • marketing strategy

DOI: 10.14611/MINIB.30.12.2018.07
Kontakt: pacsi.diana1(at)gmail.com, szabo.zoltan.phd(at)gmail.com
MINIB, 2018, Vol. 30, Issue 4


Experiential marketing, interactivity and gamification – differences and similarities among the world-trends

Podziel się artykułem:

mgr Diána Pacsi, Szent István University, Węgry – jest doktorantką na Szent István University. Bada rolę interaktywności i gamifikacji w marketingu. Pracuje jako menadżer Mediów Społecznościowych w swojej własnej firmie, posiada szeroką wiedzę o Marketingu Internetowym, zwłaszcza o Marketingu na Facebooku. Wyspecjalizowana w Strategii Markeringu, Marketingu Mediów Społecznościowych, Zarządzaniu.

dr Zoltan Szabo, Budapest Business School University of Applied Sciences, Węgry – jest Dyrektorem Spraw Międzynarodowych i Adiunktem na Budapest Business School University of Applied Sciences. Jego głównymi obszarami badań są marketing wina, zachowanie konsumentów, turystyka oraz marketing miejsca i handel elektroniczny. Posiada duże doświadczenie w organizacji międzynarodowych wydarzeń i konferencji. Wyspecjalizowany w Zarządzaniu Marketingiem, Marketingu Wina, Planowaniu Strategicznym, Strategii Marketingu oraz Marketingu Turystyki. Zdobył wykształcenie na Webster University (AT), CAH Dronten (NL), Szent Istvan University.


Tags: experiental marketing, gamification, gamified marketing, interactivity, marketing strategy
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