Dariusz M. Trzmielak1*, Ilona Lipka-Matusiak2, Elin Oftedal3 1 Polish Mother’s Memorial Hospital Research Institute, ul. Rzgowska 281/289, 93-338 Łódź, Poland
University of Lodz, Management Faculty, ul. Matejki 22/26, 90-237 Łódź, Poland
Sukhumi State University, 61 Politkovskaya street, 0186, Tbilisi, Georgia 2 Polish Mother’s Memorial Hospital Research Institute, ul. Rzgowska 281/289, 93-338 Łódź, Poland
University of Lodz Doctoral School of Social Sciences, ul. Matejki 21/23, 90-237 Łódź, Poland 3 University of Stavanger, Institute for Media and Social Science, Kjell Arholms gate 41, 4021 Stavanger, Norway 1 E-mail: dariusz.trzmielak@iczmp.edu.pl
ORCID: 0000-0002-4455-8845 2 E-mail: ilona.lipka.matusiak@edu.uni.lodz.pl
ORCID: 0000-0003-2243-5235 3 E-mail: elin.m.oftedal@uis.no ORCID: 0000-0002-1497-4194
Gabriel Bednarczyk*, Dariusz M. Trzmielak*
University of Lodz, Faculty of Management, Department of Marketing
E-mail:
*gabriel.bednarczyk@edu.uni.lodz.pl
*dariusz.trzmielak@uni.lodz.pl
Trzmielak ORCID 0000-0002-4455-8845
Bednarczyk ORCID 0000-0001-6474-4525
DOI: 10.2478/minib-2022-0024
Dariusz Michał Trzmielak
University of Lodz, Management Faculty,
ul. Matejki 22/26 90-237 Łódź
Dariusz.trzmielak@uni.lodz.pl – ORCID: 0000-0002-4455-8845