Between expectation and market success: hype as a consumer decision-making mediator in the computer game industry
Przemysław Luberda
Department of Market and Consumption, University of Economics in Katowice, 47, 1 Maja St., 40-287 Katowice, Poland
E-mail: przemyslaw.luberda@uekat.pl
ORCID: 0000-0003-3120-3452
DOI: 10.2478/minib-2025-0008