Ewa Jerzyk1*, Mirosława Kaczmarek2, Dobrosława Mruk-Tomczak3, Natalia Gluza4 1 Poznań University of Economics and Business, Department of Marketing Strategies, Al. Niepodległości 10, 61-875 Poznań, Poland 2 Poznań University of Economics and Business, Department of Market Research and Services, Al. Niepodległości 10, 61-875 Poznań, Poland 3 Poznań University of Economics and Business, Department of Product Marketing, Al. Niepodległości 10, 61-875 Poznań, Poland 4 Poznań University of Economics and Business, Department of Marketing Strategies, Al. Niepodległości 10, 61-875 Poznań, Poland 1*E-mail: ewa.jerzyk@ue.poznan.pl
ORCID: 0000-0001-8474-3570 2 E-mail: miroslawa.kaczmarek@ue.poznan.pl
ORCID: 0000-0002-3844-6310 3 E-mail: dobroslawa.mruk-tomczak@ue.poznan.pl ORCID: 0000-0002-4548-8260
4 E-mail: natalia.gluza@ue.poznan.pl ORCID: 0000-0002-9864-4116
Dobrosława Mruk-Tomczak*1, Ewa Jerzyk2 1Poznań University of Economics and Business, Department of Product Marketing 2Poznań University of Economics and Business, Department of Marketing Strategies
*1E-mail: dobroslawa.mruk-tomczak@ue.poznan.pl
ORCID: 0000-0002-4548-8260
2E-mail: ewa.jerzyk@ue.poznan.pl
ORCID: 0000-0001-8474-3570
Dobrosława Mruk-Tomczak1, Ewa Jerzyk2 1Department of Product Marketing, Poznań University of Economics and Business
Al. Niepodległości 10, 61-875 Poznań, Poland 2Department of Marketing Strategies, Poznań University of Economics and Business
Al. Niepodległości 10, 61-875 Poznań, Poland
*E-mail: *dobroslawa.mruk-tomczak@ue.poznan.pl
Dobrosława Mruk-Tomczak; ORCID: 0000-0002-4548-8260
E-mail: ewa.jerzyk@ue.poznan.pl
Ewa Jerzyk; ORCID: 0000-0001-8474-3570
