Marketing of higher education institutions: Research themes and their shifting relevance over time
Krzysztof Błoński1, Jolanta Witek2
1 University of Szczecin, 22a Papieża Jana Pawła II Ave., 70-453 Szczecin, Poland
2 Jacob of Paradies University, Chopina St. 52/Building 7, 66-400 Gorzów Wielkopolski, Poland
1 E-mail: krzysztof.blonski@usz.edu.pl
ORCID: 0000-0002-1713-625X
2 E-mail: jwitek@ajp.edu.pl
ORCID: 0000-0002-8120-6494
DOI: 10.2478/minib-2025-0005