The market functioning of polish higher education institutions in the context of the implementation of the concept of social responsibility

Angelika M. Pabian (PhD)
University of Silesia in Katowice Ul. Bankowa 11, 40-007 Katowice – ORCID 0000-0002-8958-4262

MINIB, 2021, Vol. 39, Issue 1
DOI: 10.2478/minib-2021-0001
P. 1-24
Published 30 March 2021


The evolution in the sector set new tasks for Higher Education Institutions (HEIs)*, where — in addition to educational activity — their cooperation with other entities is assumed, which will make it possible to take up contemporary challenges. One of these is University Social Responsibility (USR)*, the popularity of which is growing; however, this area is not sufficiently recognized in the relevant literature. This fact was an important premise for undertaking research to assess the current state of the higher education sector in the context of the implementation of the concept of social responsibility. The purpose of the paper is to show students’ opinions on the implementation of USR by HEIs and their knowledge of SR. The author’s intention is to present the results of her own research. The material obtained in the course of the survey showed that the symptoms of the adaptation of the concept of Social Responsibility (SR)* to HEI management were identified, but the degree of their involvement in this area is insufficient, as is the level of students’ knowledge in the field of SR. The exploratory research referred to in this article is an introduction to a broader scope of research.

New organizational model for functioning of research institutes in Poland — comparative analysis of Łukasiewicz and POLTRIN Networks

Renata Barcikowska, PhD
The Railway Research Institute, Poland
Project Coordination and International Cooperation Unit
Chłopickiego Street 50 ,04-275 Warsaw – ORCID 0000-0001-7132-167

MINIB, 2021, Vol. 39, Issue 1
DOI: 10.2478/minib-2021-0002
P. 25-46
Published 30 March 2021


This article concerns the functioning of research institutes in Poland taking into account their legal and organizational changes. The aim of the article is to attempt to answer the question whether networking of research institutes in Poland is an appropriate organizational model for the functioning of these organizations. The introduction outlines the theoretical background for the network analysis and presents general information about research institutes. The author presents solutions concerning networking of scientific institutions in Poland and in selected EU countries. The POLTRIN and Łukasiewicz networks are an example of models of networking research institutes in our country. The author analyzes the activities of these networks, taking into account the benefits of network connections in cooperation with the economy. The research methods used in this paper include: the analysis of source materials, case study, comparison method and bibliometric method.

Academic tutoring as a form of modern cooperation with the student and an element of improving the quality of teaching services

Małgorzata Miśniakiewicz, PhD Eng.
Cracow University of Economics, College of Management and Quality
Poland, Sienkiewicza 5, 30-033 Krakow z ORCID 0000-0002-1282-284

Paulína Krnáčová, PhD Eng.
University of Economics in Bratislava, Faculty of Commerce Slovak Republic, Dolnozemská cesta č. 1, 852 35 Bratislava z ORCID 0000-0002-5371-1661

MINIB, 2021, Vol. 39, Issue 1
DOI: 10.2478/minib-2021-0003
P. 47-66
Published 30 March 2021


The article, on the example of Poland and Slovakia, concentrates on the changes taking place in higher education in Central and Eastern Europe. The expectations of contemporary students (Z generation representatives) towards academic education and teaching staff have been analysed, and academic tutoring has been presented as an innovative, though not a new, form of education that perfectly meets these expectations.

Based on the collected theoretical material and own experience, the authors have indicated the strengths and weaknesses of academic tutoring and analysed the opportunities of implementing this form of teaching in higher education systems. The subsidiary aim of this paper is to pose a number of questions, which could lead to determining the direction of changes that should be considered in order to incorporate academic tutoring into the teaching activities of the university.

Potential difficulties arising at the stage of implementing tutoring have also been presented. Their identification may contribute to the optimization of the application of this didactic method, thus increasing the chances of its success. Moreover, several examples of good practice and didactic projects related to the introduction of tutoring into academic practice in Poland have been presented. They may be found helpful when making a decision to implement tutoring at the university level in other Central European countries.

Interaction Effect of Country of Manufacture and Brand Awareness on Malaysian Young Adults Purchase Intention of Low Involvement Product

Chui Seong Lim
Faculty of Business, Economics and Accounting and Economic HELP University, 50490 Kuala Lumpur, Malaysia – ORCID 0000-0001-7243-8405

Kay Tze Hong
Faculty of Business and Law, School of Management and Marketing Taylor’s University, 47500 Subang Jaya, Selangor – ORCID 0000-0002-9336-4131

Siew Chin Wong
Faculty of Business, Economics and Accounting and Economic HELP University, 50490 Kuala Lumpur, Malay – ORCID 0000-0003-1779-4778

Louisa Hew Wei Yee
Faculty of Business, Economics and Accounting and Economic HELP University, 50490 Kuala Lumpur, Malay

MINIB, 2021, Vol. 39, Issue 1
DOI: 10.2478/minib-2021-0004
P. 67-92
Published 30 March 2021


This study aims to examine the interaction effect of country of manufacture and brand awareness, packaging and price impact on the purchase intention of toothpaste among young adults in Malaysia. As previous studies show, the country of origin should not be taken as a single clue, as it exaggerates the country of origin effect. This study evaluates the effect of the country of origin effect on the low-involvement good (toothpaste). The Cue Utilization Theory was used to explain how the consumer uses product cues to rate a product before making a purchase decision. Study data are analysed using SmartPLS. The results of this study showed that all variables influence consumer purchase intention for toothpaste. IPMA analysis showed that the interaction effect of the country of manufacture and brand awareness are important factors.

Open innovations as a form of customer value co-creation

Krystyna Mazurek-Łopacińska, Professor
The Wroclaw University of Economics and Business
53-345 Wroclaw, ul. Komandorska 118/120, bud. B, Poland
krystyna.m.lopacinska – ORCID 0000-0002-0034-8344

MINIB, 2021, Vol. 39, Issue 1
DOI: 10.2478/minib-2021-0005
P. 93-118
Published 30 March 2021


The article aims to present customer participation in value co-creation based on the demand-side approach to innovation. We present the rationale and principles of the demand-side approach to innovation based on user participation. Further, we discuss the forms of customer engagement in customer-company cooperation, customer motivations, and perceived benefits. This article also identifies the open innovation model’s factors and provides practitioners with implementation guidance regarding the demand approach to innovation. Further, this article shows the influence of the customer’s active role and the demand-side approach to innovation on the enterprise, the economy, and society. Finally, we identify possible risks associated with using this approach and their impact on the environment.

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