Marketing for science based organizations – perspectives and questions

Marketing for research and science-based organizations is complex and not well understood; especially by the research, scientific, and technical communities. This paper presents a conceptual framework for scientists in research and science-based organizations to think about their organization’s marketing and sales functions, and related processes. NASA, one of the world’s most successful research organizations, which put two American astronauts on the moon in approximately 8 years, is briefly explored. The role of 21st Century research and science-based organizations in creating societal, organizational, and individual wealth is examined via a conceptual framework of the virtuous wealth creation process. Two forms of … Czytaj więcej »

The 5I formula for successful staffing of scientific and research organizations

Scientists and engineers create the scientific and technological knowledge to generate societal and individual wealth and related economic growth. The article explores wealth creation, worldwide research and development (R&D) expenditures, US R&D expenditures by business, government, and academic organizations and economic sectors, and profiles the US science and technology workforce including recruiting and compensation costs. The process of recruiting scientists and engineers is profiled. Many technology based companies are currently using artificial intelligence algorithms to assess applicants’ technology knowledge and select the optimal job candidate. Are there non-technical personality traits which are equally important in recruiting scientists’ and engineers performance? … Czytaj więcej »

Successful Technology Commercialization – Yes or No? Improving the Odds. The Quick Look Methodology and Process

This article explores the relationships which transform new scientific knowledge into new commercial products, services, and ventures to create wealth creation.  The major technology and marketing commercialization dilemmas are defined and addressed.  The Quicklook methodology and related processes to quickly assess the commercial viability and potential of a scientific research project is explained.   Using the Quicklook methodology and process early in the research and development process improves the success odds of commercialization.

Professor William Bradley “Brad” Zehner II, St. Edward’s University, Austin, Texas, USA – is an Associate Professor of Management and a Global Teaching Fellow.  He is also a Czytaj więcej »

Technology Creates 21st Century Wealth – Processes, Problems, and Prognosis

zehnerbradleyCraig WilliamsGary PletcherScience and technology are the driving forces increasing the global standards of living. The technology – wealth relationship is complex and not well understood presently but recent macro data tends to support Robert Solow’s 1957 observation that societal, company, and individual wealth and increased standards of living is created by application of science and technology to socio-economic challenges.  In 1987, Robert Solow received the Nobel Prize in Economics, for his insight that “seven-eighths” of the world’s increase in world wealth is due to advances in science and technology.   The challenges and costs of of wealth creation are identified. This paper … Czytaj więcej »

New technologies in public relations

The article includes an analysis and presentation of selected examples of communication tools, which are used in companies to create and maintain relationships with internal and external environment. The problems related with definition of public relations were also discussed. The article presents the advantage and negative consequences of the use of modern tools of PR, as well.

Dariusz Tworzydło, PhD., Exacto, Poland – is director of the managing board of the public relations agency Exacto and director of the managing board of the Institute for Development of Information Society. In the years 2008-2012 he was member of the Public Relations … Czytaj więcej »