Organizational network management – new quality in strategic management of research-development units

Market organizations apply multi-channel communication with clients, analyse and use signals from the clients and their knowledge of their ecosystem to support the development of products and services. Leading companies manage relations with employees in a similar way. This is particularly beneficial in organizations employing knowledge-workers. Employees, carrying out their tasks, as a result of interaction with clients and internal limitations, along with formal organizational structure spontaneously create a “fast reaction” network. Thanks to the analysis of the network of internal relations and visualization of data in online platforms organizations can investigate the methods of work and cooperation of teams … Czytaj więcej »

The role of research staff in marketing communication at the Institute of Logistics and Warehousing

Aleksander NiemczykThe aim of this article is to present the findings of studies conducted on the activity of scientific research staff in the scope of marketing communication conducted by the Institute of Logistics and Warehousing. The author presents the activities of scientific research staff at the Institute of Logistics and Warehousing in the field of marketing communication. They serve to propagate information on the competencies of the research institute among potential business partners, solicit new projects and maintain good relationships with present clients. The studies presented in this paper were conducted on selected managers of one of the product lines (electromagnetic … Czytaj więcej »

The role of higher education institutions in shaping the intellectual capital in light of marketing innovation

The systemic approach implied by marketing innovation requires professional shaping of the intellectual capital. Innovation marketing shall fulfill its role on the basis of 5 i’s principle. Fulfillment of those tasks requires specialists, thoroughly trained in marketing, management and in the theoretical foundations for innovative activity. The higher education institutions are responsible for preparing such specialists. The fundamental problems lie both in constructing adequate curricula and in training the instructors for using them in class. On the one hand, such program should derive from the logic of the processes of innovation; on the other it should draw from the rules … Czytaj więcej »