eISSN 2353-8414

Phone.: +48 22 846 00 11 ext. 249
E-mail: minib@ilot.lukasiewicz.gov.pl

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Posts Tagged: generation Z

30 September 2021

Involvement of generation Z in the communication activities of clothing brands in social media — the case of Poland

17 December 2019

Social media as a source of information about universities among candidates for studies

15 March 2019

The significance of direct contacts in the process of building relations with student candidates

15 March 2019

The use of social media by young consumers in purchasing processes

Last articles

3/2023

10 September 2023

Customer experience management: analysis of customer retention in restaurants in anambra state, nigeria

10 September 2023

Digital transformation in health care and its marketing dimension

10 September 2023

Consumer preferences towards influencer marketing in the beauty industry on instagram and youtube platforms (comparative analysis)

10 September 2023

Mapping research on user-generated content in the service sector — a bibliometric analysis

10 September 2023

About Journal

The journal publishes articles on the theory and practice of marketing, the scope and possibilities of using marketing in Polish and global economic practice, and presents the experiences of Polish and foreign organizations related to science and research. The editorial office does not charge any fees for submitting the manuscript and processing the article.

Contact us:

Łukasiewicz Research Network
– Institute of Aviation
Scientific Publishers
al. Krakowska 110/114
02-256 Warsaw, Poland

Direct contact

Kamila Kaczyńska
Head of the Publishing and Library Department
+48 22 846 00 11 ext. 249

Wykonanie: Create24.

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