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Evaluation of selected online image-building activities by Polish universities

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Utilization of integrated marketing communication for the introduction of a new brand to the market. Case study of „Eko Patrol” of the Central Mining Institute

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Factors determining effective cooperation of companies with scientific-research units

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Marketing communication of airports as a factor determining the choice of airport by polish and foreign passengers

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Public relations – the tools for unilateral communication and dialogue on the Internet

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Internet website as a tool of communication in scientific institutions

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The internationalisation of marketing in the education and research sector

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Success factors in the processes of commercialization of knowledge – relational and communicational aspect

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New social communication toward the relational capital creation

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The role of science and technology parks in communication processes between research institutions and industry

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