Abstract:

The decreasing supply of qualified people ready to take up employment, observed for several years on the labour market, results in the strengthening of the employee’s position. The consequences of this process affect not only the companies but also scientific institutions. The employee’s market, which is shaped as a result of the following changes, forces employers to focus increasingly on activities aimed at attracting and retaining individuals who constitute their human capital. The aim of our article is to diagnose satisfaction levels of various job facets and differences in attachment to the workplace in groups of scientists with varied job expectation profiles. On this basis, it will be possible to indicate the job facets that scientific institutions should take into consideration in order to provide researchers with a high level of job satisfaction. To broaden knowledge about the subject, we used data collected by the National Information Processing Institute in 2017 in a nationwide representative sample of 840 scientists who were at various stages of their academic career, represented all areas of science and worked in all types of scientific units in Poland. By performing factor analysis and a clustering procedure on variables describing researchers’ job expectations we were able to categorize the respondents into three groups: 1) demanding, 2) aspiring and 3) unengaged. The demanding employees have high expectations in all job facets that we examined, i.e.: economic and organizational matters, developmental and social opportunities as well as employment flexibility. The aspiring scientists above all appreciate developmental and social opportunities more than other groups. On the contrary, the unengaged employees value developmental and social opportunities the least while other job facets are moderately significant for them. The survey of satisfaction of particular groups of scientists with their current employer indicates the need to focus the scientific institutions employing them on different aspects of work. In the case of demanding employees, it is important to take care of their economic well-being. On the other hand, in order to increase satisfaction from work of scientists from the aspiring group, it will be important to provide them with a higher level of satisfaction from the development and social sphere. The greatest challenge may be the satisfaction of unengaged employees who declare a relatively low general level of satisfaction with the workplace, and at the same time do not have well-established expectations towards the institutions employing them.

Abstract:

The aim of the article is describinig the role and place of image and reputation in a university and research institution in the process of competing on the education market. The article presents current views on the scope of these concepts as well as the mutual relations between the image and reputation in business entities. The fundamental importance of university relations with internal and external stakeholders in shaping both image and reputation was pointed out. The second part presents a set of image and reputation determinants in the case of a university. In addition, the role and place of the university rector was emphasized in building the image and reputation of the parent university in the light of Act 2.0.

Abstract:

The article presents the issue of marketing communication conducted through social media by CTT, affiliated to The Polish Association of Centers for Technology Transfer (PACTT). The objective of this publication is to assess CTT’s use of currently popular social networking sites in the context of communication with Generation Y, i.e. the generation of successors and managers in Polish enterprises. The study was conducted in August 2019 using data collected through critical analysis of secondary sources in the form of websites and social media profiles of all 64 CTTs included in PACTT. The research confirmed that the entities established to find a common ground on communication between science and business, use the opportunities created by social media online communication to a very limited scope.

Abstract:

Marketing communication of scientific units has gained a lot of importance at the time of the emergence and development of the hypermedia environment, in particular the Web 2.0 era. The objective of this article is to assess the degree of use of the website by scientific units in the context of potential cooperation with companies. The article presents the results of research conducted in the period 09.2017–03.2018 using the method of critical analysis of secondary sources in the form of websites of all parameterized scientific units located in the Lodz region. Research of the content of websites of scientific units confirmed that scientific units do not use the available spectrum of marketing communication tools in cooperation with companies and that they do not use the language of market benefits in the description of knowledge being the subject of commercialization.

Abstract:

This paper describes factors of material environment that are particularly important for employees comfort on the example of a selected University. The main goal of the presented research was to identify factors of work comfort related to material and social-living conditions of work and their assessment based on the opinion of employees in a selected institution. A two-stage study conducted in 2016–2018 among 440 university employees made it possible to identify factors relevant to the comfort of work, mainly related to material conditions. Based on the opinions of university employees (questionnaires and interviews), problem areas were identified in the scope of shaping comfortable working conditions.

Abstract:

The purpose of the article is to identify the ways in which Polish PR specialists measured the effects of their own activities in the last year and to analyze the universality of application of specific solutions. A comparative analysis was also conducted based on available research on the tools used by PR consultants. The research was conducted by means of an auditorium questionnaire during the Congress of Public Relations Professionals in 2019. The research sample was comprised of representatives of various organizations operating on the Polish market, 253 respondents in total. Analyses have shown that the use of broadly understood media monitoring is key support for people who build reliable relationships with the environment on a daily basis. It should be noted that the PR industry remains strongly committed to using the AVE indicator, despite the fact that both global and domestic industry organizations are seeking to limit its role in measuring PR effects.