The decreasing supply of qualified people ready to take up employment, observed for several years on the labour
market, results in the strengthening of the employee’s position. The consequences of this process affect not only the
companies but also scientific institutions. The employee’s market, which is shaped as a result of the following
changes, forces employers to focus increasingly on activities aimed at attracting and retaining individuals who
constitute their human capital. The aim of our article is to diagnose satisfaction levels of various job facets and
differences in attachment to the workplace in groups of scientists with varied job … Czytaj więcej »

The aim of the article is describinig the role and place of image and reputation in a university and research institution in the process of competing on the education market. The article presents current views on the scope of these concepts as well as the mutual relations between the image and reputation in business entities. The fundamental importance of university relations with internal and external stakeholders in shaping both image and reputation was pointed out. The second part presents a set of image and reputation determinants in the case of a university. In addition, the role and place of the … Czytaj więcej »

The main goal of the article is to indicate the importance of social media in the process of seeking information about universities by potential candidates for studies. To realize the set goal, quantitative research was carried out among a group of high school students, using the auditorium survey technique. The youth questionnaire was collected via the questionnaire for information sources used in the decision-making process about the choice of the future educational path. The conducted research confirmed that social media are one of the most important sources of information about universities, just after personal sources such as family and friends.… Czytaj więcej »

Gradually dropping number of working age people, dropping rate of unemployment and continuously growing number of job vacancies, which remain open for a longer time, lead to a situation in which more and more often in the context of Poland people say the market belongs to the employee. What doesn’t alleviate the situation is the arrival of a new generation, the so-called millennials, on the market. Millennials differ from earlier generations both in terms of their characteristics and expectations with regard to their workplace.

The fact that over a half of scientists below the age of 35 employed in national … Czytaj więcej »

Dynamic changes in the surroundings of scientific and research institutions now taking place force these entities to search for ways to efficiently communicate with representatives of diverse groups which are important from the point of view of their marketing activities. In this context it seems that one of the least appreciated instruments are fairs, which in their contemporary form offer rich opportunities for presenting the offer of exhibitors. Taking advantage of the potential of contemporary exhibitions requires understanding their essence and the knowledge of rules concerning proper preparation and management of participation in trade fairs. Moreover, it is necessary to … Czytaj więcej »