Sylwia Jarosławska-Sobór, M.Sc.,
Central Mining Institute, Poland
Abstract:
Corporate social responsibility is an example of an approach to management that emphasizes the importance of organization’s influence exerted by the company on a number of diverse groups called stakeholders. CSR sets new functions for social communication. In this paper chosen examples of social activities communication of Polish mining companies has been addressed. The main risks for the use of contemporary forms of communication as well as possibilities which are the results of application of modern management model has been indicated.
New social communication toward the relational capital creation
Sylwia Jarosławska-Sobór, M.Sc., Central Mining Institute, Poland – spokeswoman for the Central Mining Institute, PhD student at the Institute of Sociology of the University of Silesia.Specialist with long-term practical experience in the field of broad communications, PR and media relations.Area of scientific interests covers sociology of management and organization, social aspects of enterprise functioning, in particular corporate social responsibility.