Joanna Pieniążek, MSc.,
Institute of Aviation, Poland
Abstract:
The article discusses the latest trends and directions of development of crowdfunding on selected examples of English-language websites.The scope of work includes topics such as aggregates of crowdfunding sites, local investing, franchise, pre-sales platforms, open source sites and leveraging the competitive advantages of e-commerce platforms which offer product crowdfunding.
This article aims to discuss the latest trends and directions of crowdfunding, assess their usefulness and the chances of popularising the ideas presented.
The article provides an overview of the literature on the subject and an analysis of the selected sites, comparison sites and crowdfunding search engines.
Latest trends and directions of development of crowdfunding
Joanna Pieniążek, MSc., Institute of Aviation, Poland – M.Sc., graduate in journalism at the University of Warsaw. She completed postgraduate studies in Internet marketing at the Warsaw School of Economics and language editing at the University of Warsaw. Since 2014 she has worked in the marketing department of the Institute of Aviation as a e-marketing specialist. She runs a website and social media profiles. She is also responsible for internal communication.