Experiential marketing, interactivity and gamification – differences and similarities among the world-trends

Experimental, also known as experience marketing, interactivity, gamification. Theese three terms became very popular in the past years, by 2018, they set up the the main guidelines of marketing trends but the terms are not all novel. The philosophers, psychologists, sociologist and marketing specialists have been dealing with the impacts of experiences and reactions on human nature.
This study is going to try to explore the relationship and relationships between the three terms more deeply.
Before the final conclusions were drawn, three things had to be studied: what is experience, what interactivity means and what is the meaning of gamification. … Czytaj więcej »