CURRENT ISSUE

External image of a university playing the role of an employer and the gender of potential young employees

- Professor Agnieszka Izabela Baruk, Anna Goliszek Ph.D.

The article presents chosen aspects associated with the perception of universities playing the role of an employer among the potential young employees. This work is theoretical-empirical in character. In the theoretical part on the basis of the results of cognitive-critical analysis of world literature on the subject it is emphasized that universities need to build […]

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Marketing aspects of consolidation of higher education institutions

- Jan Walczak M.Sc.

The article provides a description of good practice in connection with the completed consolidation of two higher education institutions – the Lower Silesian College of Enterprise and Technology in Polkowice and the Copper Belt Technical College in Lubin into the Jan Wyżykowski University with its seat in Polkowice and a Branch Faculty in Lubin. This […]

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Marketing determinants of the choice of field of studies

- Michał Kucharski PhD., Professor Romuald Szopa, Piotr Halemba PhD.

  Considerations presented in this article are aimed at giving an answer to the following research question – Which elements of universities’ marketing activity influence the acquisition of students the most? The presented research question arises from the goal defined for the research which involved finding clues concerning the way of conducting marketing activities enabling […]

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Model of cooperation between science and industry (S2B –Science to Business) in the area of improving the conditions of work – experiences of the Central Institute for Labour Protection – National Research Institute

- Alfred Brzozowski M.Sc. Eng.

The paper presented the experiences of Central Institute for Labour Protection – National Research Institute in the area of starting cooperation with companies, based on building networking structures in Poland. For the purpose of allowing the implementation and dissemination of technical and organizational solutions serving the improvement of work conditions in companies in Poland a […]

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Successful Technology Commercialization – Yes or No? Improving the Odds. The Quick Look Methodology and Process

- Professor William Bradley Zehner II, Professor Gary Pletcher

This article explores the relationships which transform new scientific knowledge into new commercial products, services, and ventures to create wealth creation.  The major technology and marketing commercialization dilemmas are defined and addressed.  The Quicklook methodology and related processes to quickly assess the commercial viability and potential of a scientific research project is explained.   Using the […]

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Innovation in social-economic development in Poland. Research institutes as entities and contractors of innovative activities in Poland

- Renata Barcikowska Ph.D.

The goal of this article is to present the development of innovativeness in Poland in the period of its membership in the European Union. The author will address the place and role of research-development activity in the formation of innovations. The article will consist of a short theoretical part and the presentation of chosen theories […]

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Cloud Computing Application for Romanian SMEs

- Professor Luminiţa Pistol, Rocsana Bucea-Manea-Ţoniş PhD., Radu Bucea-Manea-Ţoniş PhD.

The article studies the current economical state of Romanian SMEs and the utility of cloud computing technologies in the process of sustainable open innovation. The study is based on a supply chain adapted for SMEs, on a model of innovation within a network business environment and on a decision tree dedicated for SMEs when starting […]

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ABOUT MARKETING

How to Use Facebook Retargeting and Custom Audiences to Drive Sales

We’re always looking for innovative ways to drive sales. One simple step which people often overlook is the potential purchasing power of your existing audience. It can be expensive to market to people who know nothing about your product, but less expensive to increase the lifetime value of your existing customers. When Facebook first released […]

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Investing in Social Media Advertising

Previously we wrote about getting started with social media, and together with what we have written about achieving social success, you should be able to create a dynamic presence on several social media platforms. But this does not guarantee that everything you post will be seen by a large number of your followers, or that […]

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Marketing Trends 2017

An improving economy. Higher employment. A curious presidential election in the United States. The mainstreaming of powerful new technologies like machine learning. One thing is for sure: 2016 wasn’t dull. It was an exciting year for marketers, too, with new tools and new tactics making significant inroads in both the consumer and B2B sectors. Moving […]

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5 Ways To Listen To Your Customers And Increase Sales

A couple years back when I was still working in the corporate world I was asked to help determine what the customer wanted from the company. My initial thought was,”What did I get myself into?” It was my job to listen to what the customer wanted. Yikes! So I went out to a couple stores […]

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How to write a peer review for an academic journal: Six steps from start to finish

PhD2Published has several informative posts about writing journal articles, and more recently has featured a post outlining a potentially revolutionary collaborative peer review process for this kind of publishing. Todays post offers an alternative perspective; that of the journal article peer reviewer. Doing peer reviews provides important experience for those writing their own papers and […]

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