CURRENT ISSUE

A survey of Polish consumers’ views on health and nutrition claims made on food packaging

- Sylwia Majcher

Goal: To examine the impact of nutrition and health claims on Polish consumers’ buying attitudes and intentions. Design/methodology/approach: A questionnaire-based survey was conducted with a group of 200 Polish consumers using the CAWI method, selected by means of purposive, “snowball” sampling. The survey form consisted of 4 parts: A — evaluation of photos of sample […]

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Motives for and barriers to the use of electric moped scooter sharing services

- Paweł Bartkowiak, Szymon Michalak, Maciej Młodzik

In line with the concept of sustainable development, changes in various forms of urban transport have been observed over the past few years, and the implementation of low-emission transport solutions is becoming a priority for local government. One of the key changes observed worldwide taking place on the urban transport market is the dynamic development […]

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Application of the Design Thinking Method in Customer Experience Management

- Michał Prorok, Izabela Kosicka

The aim of this paper is to conceptualize Design Thinking and customer experience management (CEM), to situate the use of the Design Thinking method in customer experience management processes and to present its practical application based on a case study from the financial services industry — the trade credit insurer, Euler Hermes Poland, Towarzystwo Ubezpieczeń […]

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A survey on Polish consumers’ perceptions of meat produced from stem cells in vitro

- Stanislaw Popek, Bogdan Pachołek

Despite the dynamic development of technology related to the production of artificial meat, this product faces one more important challenge in terms of gaining consumer acceptance. In the literature on the subject, limited research has been done on the perception of meat in vitro across different societies; therefore, there is little knowledge of the possibility […]

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Consumer opinions on the causes of food waste – demographic and economic conditions

- Magdalena Ankiel, Urszula Samotyja

Reducing the quantities of food lost or wasted will be an emerging challenge in coming years. The sector contributing the most to food waste is households. The aim of this study is to evaluate consumer behavior on the food market in the context of wastage identification and assessment of consumer opinions in Poland regarding the […]

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Consumer opinions on the causes of food waste – demographic and economic conditions

- Wayne Ronhaar, William Bradley Zehner II, Robert Langhorne

Global cybercrime is exploding geometrically. The traditional methods of securing cyber systems via complex passwords frequently fail, exposing the computer systems to many types of cybercrimes. Cybercrime of all kinds is a growing concern for individuals, government and business organizations, and society. Zero Identity is a new technology that “bubbles, cloaks, and hides” computers and […]

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Knowledge and Entrepreneurial Skills in the Startup Ecosystem – the Case of Georgia

- Devi Shonia, Dariusz M. Trzmielak, Tamar Abramidze

Georgia, despite the country’s specific and complex geostrategic position, continually tense political environment, diverse views on economic development among its society and many other issues, nevertheless resolutely strives towards an overarching national idea: liberation from Russian occupation, unification of the country, formation of a knowledge economy and European integration. Crucial for this idea is economic […]

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ABOUT MARKETING

How to Create an Effective Marketing Plan

Most small business owners know the importance of a business plan, which outlines your company’s course for success. One crucial element of that plan is your marketing strategy. Because this strategy is buried in the larger business plan, many small business owners may not give marketing the time, research and attention it deserves, assuming that […]

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4 Tips For Effective And Affordable Lead Generation

Lead generation is at the heart of every digital marketing endeavor. You simply cannot grow an online business without it. But getting lead generation right takes finesse. “Think about it,” says Ashley Walsh, VP of Marketing at Formstack, an online form building solution based in Indianapolis. “The ultimate goal is to generate high-quality leads that […]

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Twitter for Business: Everything You Need to Know

Social media is an important tool for any business owner, no matter the size and scope of the business. Learning to communicate with your demographic, albeit in 140 characters, can be useful when working with your customers. Learning more about Twitter can only benefit your business. Twitter is one of the top websites in the […]

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How to Use Facebook Retargeting and Custom Audiences to Drive Sales

We’re always looking for innovative ways to drive sales. One simple step which people often overlook is the potential purchasing power of your existing audience. It can be expensive to market to people who know nothing about your product, but less expensive to increase the lifetime value of your existing customers. When Facebook first released […]

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Investing in Social Media Advertising

Previously we wrote about getting started with social media, and together with what we have written about achieving social success, you should be able to create a dynamic presence on several social media platforms. But this does not guarantee that everything you post will be seen by a large number of your followers, or that […]

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