CURRENT ISSUE

Preliminary research of information overload from information search and information follow

- Tingting He

The major objective of this research is to test if two types of information overload are different: Information overload from searching for the information someone needs to search, and information overload from following allthe information someone needs to follow. These two types of information overload may be labelled informationsearch overload and information follow overload, corresponding […]

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The volume and dynamics of domestic expenditures on research and development in the European Union

- Jerzy Baruk

In the article, whose construction is of theoretical and empirical nature, the author attempted to achieve the following objectives: 1) identification and critical assessment of expenditures on research and development (GERD index), expressed in euro per inhabitant, incurred by statistical units concentrated in the sectors: business enterprises, government, higher education, private non-profit organizations and jointly […]

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The influence of competence potential of changes in higher education on the training of specialists for entrepreneurship

- Nataliya Vnukova, Svitlana Achkasova, Maryna Us, Vasyl Pyvovarov

The paper presents the substantiation of the need to reform the higher education system of Ukraine in line with European and international standards and requirements, providing a full transition to competentive approach to learning. The essence and advantages of using competency potential for improvement of the higher education system in Ukraine are determined. A comprehensive […]

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Managing instruments of the future

- Nataliya Yudina

The studies demonstrated that the sustainable development concept hadn’t hinged the justification on hopes because the previous crisis of the global economy was synchronous in almost all countries in the world. The innovative approach to management of the future and to forming a new concept of the humankind development is very important today. The hypothesis […]

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Debatable issues of personal values in the context of harmonization of educational standards of Ukraine and the EU

- Liudmyla Shulhina, Hanna Zhaldak

The necessity and urgency of the gap reducing between the pace of technological and humanitarian developmentof society in order to prevent the risks caused by the insufficient level of training of users of modern technologies is pointed out. The expediency of strengthening of the humanitarian component in the educational process is substantiated. Based on the […]

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Consumer attitudes towards innovative food products including functional products — implications for marketing in terms of nutrition and health claims

- Krystyna Gutkowska, Jacek Czarnecki

In order to identify the attitudes of consumers towards innovative food products, including functional foods, qualitative research was carried out in 2019 to find out what are the components of these attitudes in relation toinnovative food, on the example of functional food, in the conditions of the growing global tendency to care forhealth and convenience. […]

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The evolution of the role of forms of marketing communication in influencing consumers’ shopping behavior (based on surveys in 1995–2018)

- Krystyna Mazurek-Łopacińska

The purpose of the article is to present the extent to which consumers use modern and traditional forms of marketing communication about the market offer, depending on the characteristics of these consumers, as wellas to recognize the attitudes and market behavior of consumers under the influence these forms ofcommunication, with particular emphasis on online advertising […]

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ABOUT MARKETING

How to Create an Effective Marketing Plan

Most small business owners know the importance of a business plan, which outlines your company’s course for success. One crucial element of that plan is your marketing strategy. Because this strategy is buried in the larger business plan, many small business owners may not give marketing the time, research and attention it deserves, assuming that […]

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4 Tips For Effective And Affordable Lead Generation

Lead generation is at the heart of every digital marketing endeavor. You simply cannot grow an online business without it. But getting lead generation right takes finesse. “Think about it,” says Ashley Walsh, VP of Marketing at Formstack, an online form building solution based in Indianapolis. “The ultimate goal is to generate high-quality leads that […]

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Twitter for Business: Everything You Need to Know

Social media is an important tool for any business owner, no matter the size and scope of the business. Learning to communicate with your demographic, albeit in 140 characters, can be useful when working with your customers. Learning more about Twitter can only benefit your business. Twitter is one of the top websites in the […]

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How to Use Facebook Retargeting and Custom Audiences to Drive Sales

We’re always looking for innovative ways to drive sales. One simple step which people often overlook is the potential purchasing power of your existing audience. It can be expensive to market to people who know nothing about your product, but less expensive to increase the lifetime value of your existing customers. When Facebook first released […]

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Investing in Social Media Advertising

Previously we wrote about getting started with social media, and together with what we have written about achieving social success, you should be able to create a dynamic presence on several social media platforms. But this does not guarantee that everything you post will be seen by a large number of your followers, or that […]

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