CURRENT ISSUE

Perception of the university as an employer among young potential employees

- Professor Agnieszka Izabela Baruk

The article is theoretical-empirical in character. It presents issues associated with the external image of the university as an employer. In the theoretical part the views of various researchers presented in literature on the subject, concerning among others the employer’s image and its determinants, are analysed. It is emphasized that up till now the aspects […]

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A platform for quality management in research institutes (part II)

- Agnieszka Klembalska M.Sc.

In the recent years there has been a particularly strong pressure on changing old structures and management models in research institutes. Contemporary research institutes are scientific units which are commercial in character – almost 80% of funds come from companies and contractual research activity and services. They are the basic sector of science aiming at […]

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Business model in research-development activity

- Jerzy Koszałka Ph.D. Eng.

The partners and allies of business practice in the processes of modernization of the economy are scientific-research institutions, such as scientific institutes, research-development units and universities. A market on which companies can look for the solutions they need and scientific-research institutions can look for inspiration, partners and capital is being formed. The market provides conditions […]

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The role of knowledge in the processes of creating and implementing innovations

- Jerzy Baruk Ph.D. Eng.

The dynamics of changes taking place in the environment of organizations encourages them to design and implement internal changes allowing to sustain the balance between the organizations and their environment. These changes concern the formulation of the main goal of an organization, process and structural solutions, management concept, relations with clients, a different look at […]

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Lead generation strategy as a multichannel mechanism of growth of a modern enterprise

- Witold Świeczak M.Sc. Eng., Wojciech Łukowski M.Sc.

Lead generation strategy describes the marketing process of involvement and capture of interest in a product or service which is aimed at developing sales plans and, as a consequence, soliciting new clients. Lead generation is becoming an increasingly popular demand-generating strategy, which – through its multichannelled dissemination of the generated message – gives it a […]

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Research institutes in Poland – evaluation of their place and role in innovative politics in Poland.

- Renata Barcikowska Ph.D.

In the paper have been analyzed issues related to the reserach institutes in Poland in last decade. The problematic question is: What is the role and place of research institutes in Poland in innovative policy with particular regard to their usefulness in the implementation of the Knowledge Based Economy (KBE). Renata Barcikowska, Ph.D., Railway Research […]

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ABOUT MARKETING

5 Ways To Listen To Your Customers And Increase Sales

customers

A couple years back when I was still working in the corporate world I was asked to help determine what the customer wanted from the company. My initial thought was,”What did I get myself into?” It was my job to listen to what the customer wanted. Yikes! So I went out to a couple stores […]

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How to write a peer review for an academic journal: Six steps from start to finish

peer_review_james_yang

PhD2Published has several informative posts about writing journal articles, and more recently has featured a post outlining a potentially revolutionary collaborative peer review process for this kind of publishing. Todays post offers an alternative perspective; that of the journal article peer reviewer. Doing peer reviews provides important experience for those writing their own papers and […]

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Content Marketing & SEO: The Bigger Picture

Content Marketing & SEO : The Bigger Picture

Working to integrate your SEO and content marketing efforts? Columnist Trond Lyngbø discusses the benefits and challenges of marrying these two disciplines and explains how to succeed. SEOs have long wondered how blog posts from Bufferapp consistently topped search engines and attracted huge audiences for free… until their content team drew back the curtains and […]

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Why do we write research papers?

1. Why do research? » to contribute to human knowledge and society 2. We write to teach others what we have learned » so they can use and build on our work 3. And to help us organize our thoughts and structure the research 4. It’s NOT to impress others with how smart we are […]

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Manipulating Google Scholar Citations and Google Sc holar Metrics: simple, easy and tempting

The launch of Google Scholar Citations and Google Scholar Metrics may cause a revolution in the research evaluation field as it places within every researcher’s reach tools that allowthem to measure their output. However, the data and bibliometric indicators offered byGoogle’s products can be easily manipulated. In order to alert the research community, we present […]

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