CURRENT ISSUE

The market functioning of polish higher education institutions in the context of the implementation of the concept of social responsibility

- Angelika M. Pabian (PhD)

The evolution in the sector set new tasks for Higher Education Institutions (HEIs)*, where — in addition to educational activity — their cooperation with other entities is assumed, which will make it possible to take up contemporary challenges. One of these is University Social Responsibility (USR)*, the popularity of which is growing; however, this area […]

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New organizational model for functioning of research institutes in Poland — comparative analysis of Łukasiewicz and POLTRIN Networks

- Renata Barcikowska

This article concerns the functioning of research institutes in Poland taking into account their legal and organizational changes. The aim of the article is to attempt to answer the question whether networking of research institutes in Poland is an appropriate organizational model for the functioning of these organizations. The introduction outlines the theoretical background for […]

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Academic tutoring as a form of modern cooperation with the student and an element of improving the quality of teaching services

- Małgorzata Miśniakiewicz, Paulína Krnáčová

The article, on the example of Poland and Slovakia, concentrates on the changes taking place in higher education in Central and Eastern Europe. The expectations of contemporary students (Z generation representatives) towards academic education and teaching staff have been analysed, and academic tutoring has been presented as an innovative, though not a new, form of […]

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Interaction Effect of Country of Manufacture and Brand Awareness on Malaysian Young Adults Purchase Intention of Low Involvement Product

- Chui Seong Lim, Kay Tze Hong, Siew Chin Wong, Louisa Hew Wei Yee

This study aims to examine the interaction effect of country of manufacture and brand awareness, packaging and price impact on the purchase intention of toothpaste among young adults in Malaysia. As previous studies show, the country of origin should not be taken as a single clue, as it exaggerates the country of origin effect. This […]

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Open innovations as a form of customer value co-creation

- Krystyna Mazurek-Łopacińska

The article aims to present customer participation in value co-creation based on the demand-side approach to innovation. We present the rationale and principles of the demand-side approach to innovation based on user participation. Further, we discuss the forms of customer engagement in customer-company cooperation, customer motivations, and perceived benefits. This article also identifies the open […]

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ABOUT MARKETING

How to Create an Effective Marketing Plan

Most small business owners know the importance of a business plan, which outlines your company’s course for success. One crucial element of that plan is your marketing strategy. Because this strategy is buried in the larger business plan, many small business owners may not give marketing the time, research and attention it deserves, assuming that […]

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4 Tips For Effective And Affordable Lead Generation

Lead generation is at the heart of every digital marketing endeavor. You simply cannot grow an online business without it. But getting lead generation right takes finesse. “Think about it,” says Ashley Walsh, VP of Marketing at Formstack, an online form building solution based in Indianapolis. “The ultimate goal is to generate high-quality leads that […]

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Twitter for Business: Everything You Need to Know

Social media is an important tool for any business owner, no matter the size and scope of the business. Learning to communicate with your demographic, albeit in 140 characters, can be useful when working with your customers. Learning more about Twitter can only benefit your business. Twitter is one of the top websites in the […]

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How to Use Facebook Retargeting and Custom Audiences to Drive Sales

We’re always looking for innovative ways to drive sales. One simple step which people often overlook is the potential purchasing power of your existing audience. It can be expensive to market to people who know nothing about your product, but less expensive to increase the lifetime value of your existing customers. When Facebook first released […]

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Investing in Social Media Advertising

Previously we wrote about getting started with social media, and together with what we have written about achieving social success, you should be able to create a dynamic presence on several social media platforms. But this does not guarantee that everything you post will be seen by a large number of your followers, or that […]

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