Conditions and directions of marketing activities in polish research institutes

- Marlena Elżbieta Maślanka, Ph.D.

The offer of institutes is specific and requires the application of special solutions in the area of marketing and new economic conditions in which research institutes operate right now stimulate introducing new solutions and taking advantage of new directions in the area of marketing activity. The influence of a continuous process of globalization on taking […]

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Information Needs of Trade Fair Visitors – a survey of the participants of KOMPOZYT-EXPO 2018 and FASTENER POLAND

- Anita Proszowska, Ph. D. Eng

The article presents the results of surveys concerning the information needs of people visiting trade fairs and the conditions for satisfying these needs on the example of the participants of KOMPOZYT-EXPO 2018 and FASTENER POLAND. The results of the surveys are preceded by an overview of literature describing the behaviours of people visiting trade fairs. […]

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Science – business relations in the opinion of university employees. Expectations versus reality.

- Michał Jacuński, Ph. D.

The aim of this article is finding out, based on the obtained empirical data from an opinion poll carried out among the employees of the University of Wrocław, in what way and in what scope cooperation with entrepreneurs (business) takes place on the individual level and on the level of a university. The obtained responses […]

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The significance of direct contacts in the process of building relations with student candidates

- Dobrosława Mruk-Tomczak, Ph. D.

In the second decade of the 21st century the graduates of high schools – student candidates – already belong to the next generation, called generation „Z”. This generation has been raised in the virtual world. Constant and unlimited access to the Internet leads to a situation in which it constitutes the most important communication channel […]

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The use of social media by young consumers in purchasing processes

- Magda Stachowiak-Krzyżan, Ph. D. Eng

The main purpose of the article is presenting the role of social media in the process of shaping the behaviours of young consumers in the context of utilization of chosen social media in the process of making purchasing decisions. The conducted research has shown that social media constitute an inseparable part of almost every decision-making […]

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The role of crisis prevention from the perspective of the biggest polish companies and public relations agencies on the basis of expert research

- Dariusz Tworzydło, Ph.D., Przemysław Szuba, M.Sc.

The article constitutes a presentation of the results of research devoted to the current trends in crisis PR. The authors of the work made an attempt to diagnose crisis prevention in a cross-section of two dimensions. On the one hand the perspective of business (survey of companies) was presented and on the other hand experts’ […]

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Influencers as support for public relations campaigns

- Dariusz Tworzydło, Ph.D., Norbert Życzyński, Ph.D., Marek Wajda, M.Sc.

The article is a collection of analyses carried out on the basis of literature on the subject and data collected with the utilization of desk research method. It also presents conclusions from surveys conducted by means of a qualitative method – IDI technique – during the Congress of Public Relations Professionals, which took place in […]

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E-marketing campaign for a university. Case study.

- Beata Tarczydło Ph. D., Joanna Miłoń M. Sc.

The subject of this work is an e-marketing campaign for a university from theoretical and practical perspective. Starting from a definition of e-marketing and the set of instruments used in e-marketing, the stages of implementation of e-marketing campaigns dedicated to entities from the sector of education will be discussed. Methodology of research for the purposes […]

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The possibility of overcoming barriers in international cooperation in the area of R&D from the point of view of a research unit, based on the example of the Institute of Aviation

- Sylwester Wyka, M. Sc. Eng.

The article presents the possibilities of overcoming barriers in international cooperation from the point of view of a research unit. The goal of the article is the presentation of good management practices in international cooperation in the area of R&D between the Institute of Aviation and General Electric, which reduce the level of uncertainty of […]

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How to Create an Effective Marketing Plan

Most small business owners know the importance of a business plan, which outlines your company’s course for success. One crucial element of that plan is your marketing strategy. Because this strategy is buried in the larger business plan, many small business owners may not give marketing the time, research and attention it deserves, assuming that […]

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4 Tips For Effective And Affordable Lead Generation

Lead generation is at the heart of every digital marketing endeavor. You simply cannot grow an online business without it. But getting lead generation right takes finesse. “Think about it,” says Ashley Walsh, VP of Marketing at Formstack, an online form building solution based in Indianapolis. “The ultimate goal is to generate high-quality leads that […]

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Twitter for Business: Everything You Need to Know

Social media is an important tool for any business owner, no matter the size and scope of the business. Learning to communicate with your demographic, albeit in 140 characters, can be useful when working with your customers. Learning more about Twitter can only benefit your business. Twitter is one of the top websites in the […]

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How to Use Facebook Retargeting and Custom Audiences to Drive Sales

We’re always looking for innovative ways to drive sales. One simple step which people often overlook is the potential purchasing power of your existing audience. It can be expensive to market to people who know nothing about your product, but less expensive to increase the lifetime value of your existing customers. When Facebook first released […]

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Investing in Social Media Advertising

Previously we wrote about getting started with social media, and together with what we have written about achieving social success, you should be able to create a dynamic presence on several social media platforms. But this does not guarantee that everything you post will be seen by a large number of your followers, or that […]

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