CURRENT ISSUE

Assessing a moderating effect and the global fit of a PLS model on online trading

- Professor Juan García-Machado

This paper proposes a PLS Model for the study of Online Trading. Traditional investing has experienced a revolution due to the rise of e-trading services that enable investors to use Internet conduct secure trading. On the hand, model results show that there is a positive, direct and statistically significant relationship between personal outcome expectations, perceived […]

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Importance of Country-of-Origin on Different Product Categories Purchase Decision

- Professor Zoran Krupka, Darija Arežina MA

Country of origin is an important factor in product evaluation process as well as for purchase decision. Its importance depends on the amount of information consumers have about the product and product category. This paper investigates the importance of coutry of origin in purchase decision-making process for three different product categories: high risk and high […]

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Strategic aspects of innovation management

- Jerzy Baruk Ph.D. Eng.

Innovations are regarded as the main factor for the development of organizations, regions and whole economies. In practice the innovativeness of economic entities is limited by many factors of internal and external origin. Among the internal factors there are factors associated with management itself focusing the attention of managers on the current problems, limited utilization […]

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Do we need social reports? New challenge for corporate social responsibility

- Sylwia Jarosławska-Sobór Ph.D.

Directive 2014/95/EU of the European Parliament and the Council entered into force on 1 January 2017, regards disclosure of non-financial and diversity information by certain large undertakings and groups. Its aim is to enhance  the consistency and comparability of non-financial information disclosed throughout the Union. Large public-interest entities will be obligated to prepare a non-financial […]

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Polish university as an (un)attractive potential employer

- Professor Agnieszka Izabela Baruk

The article presents issues associated with the reasons for the fact that young potential employees are not interested in starting work at Polish universities. The article is theoretical-empirical in character. The theoretical part highlights the importance of a situation in which an entity is regarded as an attractive employer, which allows attracting the best employees. […]

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Development of virtual reality technology in the aspect of educational applications

- Małgorzata Żmigrodzka Ph.D.

In the recent years we have observed the development of devices and visualizations for monitoring the activity of a user (movement and position) in a virtual environment. Along with the growing utilization of personal computers for visualization and rapid development of computer image generation in real time, universities, following the latest trends used in science, […]

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Environmental aspects as an area of CSR and building the image of retailers’ private labels

- Zbigniew Spyra Ph.D.

The article is an attempt to analyse the area of care about the environment as one of the dimensions of CSR used by contemporary retailers in the process of building the image of their private labels. Particular parts of the article are devoted to achieving the goal of the article. First, conditions for the implementation […]

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The impact of modern technology on changing marketing actions in organisations. Marketing 4.0

- Witold Świeczak M.Sc. Eng.

The article presents the theory that modern technologies are changing the way in which marketing is organised and that they will transform the prevailing composition of the market, while enterprises should come to terms with the act that having a market share will no longer suffice to maintain the market leader position. The aim of […]

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The impact of the Internet of Things on value added to Marketing 4.0

- Wojciech Łukowski M.Sc.

The evolution in the field of information technologies that has taken place in recent decades has transformed the world. The marketing sector has undergone similar changes. At present, the internet as a groundbreaking achievement resulting from the evolution of information technologies is being integrated with marketing activities. Thanks to this we can witness a new […]

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ABOUT MARKETING

4 Tips For Effective And Affordable Lead Generation

Lead generation is at the heart of every digital marketing endeavor. You simply cannot grow an online business without it. But getting lead generation right takes finesse. “Think about it,” says Ashley Walsh, VP of Marketing at Formstack, an online form building solution based in Indianapolis. “The ultimate goal is to generate high-quality leads that […]

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How to Create an Effective Marketing Plan

Most small business owners know the importance of a business plan, which outlines your company’s course for success. One crucial element of that plan is your marketing strategy. Because this strategy is buried in the larger business plan, many small business owners may not give marketing the time, research and attention it deserves, assuming that […]

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Twitter for Business: Everything You Need to Know

Social media is an important tool for any business owner, no matter the size and scope of the business. Learning to communicate with your demographic, albeit in 140 characters, can be useful when working with your customers. Learning more about Twitter can only benefit your business. Twitter is one of the top websites in the […]

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How to Use Facebook Retargeting and Custom Audiences to Drive Sales

We’re always looking for innovative ways to drive sales. One simple step which people often overlook is the potential purchasing power of your existing audience. It can be expensive to market to people who know nothing about your product, but less expensive to increase the lifetime value of your existing customers. When Facebook first released […]

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Investing in Social Media Advertising

Previously we wrote about getting started with social media, and together with what we have written about achieving social success, you should be able to create a dynamic presence on several social media platforms. But this does not guarantee that everything you post will be seen by a large number of your followers, or that […]

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