CURRENT ISSUE

Job expectations and satisfaction among scientists

- Marzena Feldy, PhD, Marta Bojko, MA

The decreasing supply of qualified people ready to take up employment, observed for several years on the labour market, results in the strengthening of the employee’s position. The consequences of this process affect not only the companies but also scientific institutions. The employee’s market, which is shaped as a result of the following changes, forces […]

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Determinants of building image and reputation of university towards its stakeholders

- Krzysztof Gołata, PhD, Professor Bogdan Sojkin

The aim of the article is describinig the role and place of image and reputation in a university and research institution in the process of competing on the education market. The article presents current views on the scope of these concepts as well as the mutual relations between the image and reputation in business entities. […]

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The use of social media by technology transfer offices in marketing communications

- Sławomir Milczarek, PhD

The article presents the issue of marketing communication conducted through social media by CTT, affiliated to The Polish Association of Centers for Technology Transfer (PACTT). The objective of this publication is to assess CTT’s use of currently popular social networking sites in the context of communication with Generation Y, i.e. the generation of successors and […]

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Evaluation of on-line marketing communication of scientific units in the context of its cooperation with companies from the Lodz region

- Sławomir Milczarek, PhD, Magdalena Grębosz-Krawczyk

Marketing communication of scientific units has gained a lot of importance at the time of the emergence and development of the hypermedia environment, in particular the Web 2.0 era. The objective of this article is to assess the degree of use of the website by scientific units in the context of potential cooperation with companies. […]

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Material work environment and work comfort in the opinions of university employees

- Marzena Syper-Jędrzejak

This paper describes factors of material environment that are particularly important for employees comfort on the example of a selected University. The main goal of the presented research was to identify factors of work comfort related to material and social-living conditions of work and their assessment based on the opinion of employees in a selected […]

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Methods of Measuring the Effects of Public Relations Activities Applied by PR Specialists in Their Professional Work

- Przemysław Szuba, MA, Dariusz Tworzydło, PhD

The purpose of the article is to identify the ways in which Polish PR specialists measured the effects of their own activities in the last year and to analyze the universality of application of specific solutions. A comparative analysis was also conducted based on available research on the tools used by PR consultants. The research […]

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ABOUT MARKETING

How to Create an Effective Marketing Plan

Most small business owners know the importance of a business plan, which outlines your company’s course for success. One crucial element of that plan is your marketing strategy. Because this strategy is buried in the larger business plan, many small business owners may not give marketing the time, research and attention it deserves, assuming that […]

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4 Tips For Effective And Affordable Lead Generation

Lead generation is at the heart of every digital marketing endeavor. You simply cannot grow an online business without it. But getting lead generation right takes finesse. “Think about it,” says Ashley Walsh, VP of Marketing at Formstack, an online form building solution based in Indianapolis. “The ultimate goal is to generate high-quality leads that […]

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Twitter for Business: Everything You Need to Know

Social media is an important tool for any business owner, no matter the size and scope of the business. Learning to communicate with your demographic, albeit in 140 characters, can be useful when working with your customers. Learning more about Twitter can only benefit your business. Twitter is one of the top websites in the […]

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How to Use Facebook Retargeting and Custom Audiences to Drive Sales

We’re always looking for innovative ways to drive sales. One simple step which people often overlook is the potential purchasing power of your existing audience. It can be expensive to market to people who know nothing about your product, but less expensive to increase the lifetime value of your existing customers. When Facebook first released […]

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Investing in Social Media Advertising

Previously we wrote about getting started with social media, and together with what we have written about achieving social success, you should be able to create a dynamic presence on several social media platforms. But this does not guarantee that everything you post will be seen by a large number of your followers, or that […]

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