CURRENT ISSUE

Relational benefits and quality of relation – towards understanding of the ties between science and business

- Małgorzata Grzegorczyk Ph.D.

The goal of this article is to answer the question in what way relational marketing and in particular, the concept of relational benefits, as well as quality of relation may influence the transfer of knowledge and technologies from universities to business. Another goal is to highlight significant, future directions of research in this area. Integration […]

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Technology Creates 21st Century Wealth – Processes, Problems, and Prognosis

- Prof. William Bradley Zehner II, Prof. Craig Williams, Prof. Gary Pletcher

Science and technology are the driving forces increasing the global standards of living. The technology – wealth relationship is complex and not well understood presently but recent macro data tends to support Robert Solow’s 1957 observation that societal, company, and individual wealth and increased standards of living is created by application of science and technology […]

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Quality management platform in research institutes (part 1)

- Klembalska Agnieszka M.Sc.

Research institutes now have a chance to take the leading role in the system of commercialization of the effects of R&D works. To take advantage of this chance they have to strengthen their position on the market through, among others, reorganization of structures and focus on quality management. Multi-aspect approach to the issue of quality […]

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Place of research and development activity in the development policy of enterprises

- Jerzy Baruk Ph.D. Eng.

In this article the author verifies the thesis that the popularity of investing in research and development activity (R&D)  in enterprises operating in the Member States of the European Union is variable and diverse. The basis of such verification is a statistical-comparative analysis of the results of the empirical researches on innovative trends in EU […]

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Public relations – the tools for unilateral communication and dialogue on the Internet

- Dariusz Tworzydło Ph.D.

The development of technology and IT tools have brought about an extraordinary acceleration of the public relations branch around the whole world.  We live in the times of revolution in communication, in which one year is whole eternity. Messages, the speed of their publication, the tools are changing. The sender and the recipient, who have […]

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ABOUT MARKETING

9 points for the “Marketing of Scientific and Research Organizations” Quarterly

fruit of 2015

Under decision of the Minister of Science and Higher Education (The announcement of December 23, 2015) there are 9 points attributed to the author’s academic achievements for publishing scientific articles in the Quarterly.

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The Next Generation of Content Marketing: 6 Insights About Intelligent Content

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In a few of the interviews I have done recently, people have asked some variation of the question: What gets you most excited about content marketing these days? While I’m constantly interested in and thinking about content, one of the ideas that excites me most is intelligent content and the conversation that surrounds it. Yes, it […]

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Psychological Marketing vs. Social Media Marketing

2015-02-26

Human psychology is not only fascinating, but it can also provide keen insight into how consumers make purchasing decisions. By understanding the triggers that encourage consumers to take specific actions, your brand can take advantage of the opportunity to boost your marketing campaign’s performance. Understand however that while psychology can be relevant to both offline […]

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Content Marketing Strategies for Professionals: How to Use Content Marketing and SEO to Communicate with Impact, Generate Sales and Get Found by Search Engines

content-marketing-book-cover

Book by Bruce Clay and Murray Newlands. Stop wasting your words — put your content to work for you. A cast of veteran marketing specialists shows you how to use content marketing and SEO together to create online content for your business that nurtures customer relationships and generates sales. Through this book, you’ll develop a […]

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Scientific Writing Your Way to Happiness

20WELL

The scientific research on the benefits of so-called expressive writing is surprisingly vast. Studies have shown that writing about oneself and personal experiences can improve mood disorders, help reduce symptoms among cancer patients, improve a person’s health after a heart attack, reduce doctor visits and even boost memory. Now researchers are studying whether the power […]

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