CURRENT ISSUE

Possibilities and limitations of using the customer experience management concept by universities

- Professor Zygmunt Waśkowski

Managing an institution of higher education requires the use of methods that are appropriate to the changing market environment. One of the relatively new management concepts, which may find its application in the educational environment is the concept of customer experience management (Customer Experience Management). This article attempts to examine the possibility of its use […]

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Innovative enterprises operating in the Member States of the European Union

- Jerzy Baruk Ph.D. Eng.

Contemporary enterprises should be innovative to survive on a competitive market. Innovations are the basic factor of development of each firm. They must be systematically developed and implemented in all areas of socio-economic activity. The base for the creation of such a system can be a complex diagnosis of the current state of the commonness […]

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Social media as a source of market information

- Tomasz Kubiak M.Sc.

Nowadays information plays an important role in the development of companies. Information constitutes the main source of building competitive advantage allowing to make a good business decision, which leads to a company’s success on the market. Conducting marketing research makes it possible to obtain valuable information, but unfortunately this method is usually associated with the […]

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Factors determining effective cooperation of companies with scientific-research units

- Piotr Mikosik Ph.D.

The goal of this article is to present and analyse factors which influence the success of cooperation between science and business. An inspiration for this article were the results of research conducted in 2015-2016 by a scientific team of Warsaw Management School. The research concerned the problem of low level of innovativeness of Polish economy. […]

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The image of a research institution as an important element in shaping the level of competitiveness of the organisation

- Witold Świeczak M.Sc. Eng

The primary objective of the publication is defining the factors and processes affecting the efficient course of actions undertaken around building a positive image of the organisation. The study raises key aspects of this issue. The diagnosis providing that the recipient is guided in his/her purchasing decisions by the opinions about a given product or […]

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The impact of leadership styles on innovation management

- Wojciech Łukowski M.Sc.

The article reviews research on the impact of different leadership styles on innovation management by setting out the organisational framework of the findings to date in four generic dimensions: people, measures, effects, and objectives. Using this framework, an overview has been provided of studies on directive and participative leadership, interactive leadership, charismatic leadership, transformational leadership, […]

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ABOUT MARKETING

How to Use Facebook Retargeting and Custom Audiences to Drive Sales

We’re always looking for innovative ways to drive sales. One simple step which people often overlook is the potential purchasing power of your existing audience. It can be expensive to market to people who know nothing about your product, but less expensive to increase the lifetime value of your existing customers. When Facebook first released […]

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Investing in Social Media Advertising

Previously we wrote about getting started with social media, and together with what we have written about achieving social success, you should be able to create a dynamic presence on several social media platforms. But this does not guarantee that everything you post will be seen by a large number of your followers, or that […]

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Marketing Trends 2017

An improving economy. Higher employment. A curious presidential election in the United States. The mainstreaming of powerful new technologies like machine learning. One thing is for sure: 2016 wasn’t dull. It was an exciting year for marketers, too, with new tools and new tactics making significant inroads in both the consumer and B2B sectors. Moving […]

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5 Ways To Listen To Your Customers And Increase Sales

A couple years back when I was still working in the corporate world I was asked to help determine what the customer wanted from the company. My initial thought was,”What did I get myself into?” It was my job to listen to what the customer wanted. Yikes! So I went out to a couple stores […]

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How to write a peer review for an academic journal: Six steps from start to finish

PhD2Published has several informative posts about writing journal articles, and more recently has featured a post outlining a potentially revolutionary collaborative peer review process for this kind of publishing. Todays post offers an alternative perspective; that of the journal article peer reviewer. Doing peer reviews provides important experience for those writing their own papers and […]

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