The market functioning of polish higher education institutions in the context of the implementation of the concept of social responsibility

- Angelika M. Pabian (PhD)

The evolution in the sector set new tasks for Higher Education Institutions (HEIs)*, where — in addition to educational activity — their cooperation with other entities is assumed, which will make it possible to take up contemporary challenges. One of these is University Social Responsibility (USR)*, the popularity of which is growing; however, this area is not sufficiently recognized in the relevant literature. This fact was an important premise for undertaking research to assess the current state of the higher education sector in the context of the implementation of the concept of social responsibility. The purpose of the paper is to show students’ opinions on the implementation of USR by HEIs and their knowledge of SR. The author’s intention is to present the results of her own research. The material obtained in the course of the survey showed that the symptoms of the adaptation of the concept of Social Responsibility (SR)* to HEI management were identified, but the degree of their involvement in this area is insufficient, as is the level of students’ knowledge in the field of SR. The exploratory research referred to in this article is an introduction to a broader scope of research.

Angelika M. Pabian — Angelika M. Pabian — PhD in economic sciences in the discipline of management science, Assistant Professor at the Faculty of Social Sciences of the University of Silesia in Katowice. Academic lecturer conducting workshops, courses and trainings dedicated not only to students, i.e. CRM, IT tools in data analysis or Marketing in a non-standard edition. Scientific interests: marketing management with particular emphasis on marketing communications of non-profit organisations. She specializes in the subject of market orientation of universities.

DOI: 10.2478/minib-2021-0001
Contact: angelika.pabian@us.edu.pl
MINIB, 2021, Vol. 39, Issue 1

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