Image management with the use of virtual communication in crisis situations based on the example of the CD Projekt capital group

Image management in crisis situations is one of the most important functions, not only for a company’s team responsible for marketing, but also for its executives and strategists. Given today’s ubiquity of the Internet, crises spread faster than just a few years ago, making it important to halt them effectively with the help of virtual communication. This article first considers the theoretical fundamentals in the field of image management, defining the concept of crisis, its sources and phases. Next, the empirical part presents a profile of the company under consideration, CD Projekt, examining selected examples of the crisis situations in … Czytaj więcej »

The image of a research institution as an important element in shaping the level of competitiveness of the organisation

The primary objective of the publication is defining the factors and processes affecting the efficient course of actions undertaken around building a positive image of the organisation. The study raises key aspects of this issue. The diagnosis providing that the recipient is guided in his/her purchasing decisions by the opinions about a given product or service that reach them through all the available content distribution channels is appearing increasingly often in subsequent study findings. The same studies have also confirmed that an inherent feature of a knowledge-based economy is the level of the intangible asset share as regards determining the … Czytaj więcej »