Marketing tools of scientific and research organisations:

  • E-mail marketing
  • E-marketing of scientific and research organisations
  • Marketing strategies in combating the economic crisis
  • On-line marketing strategies
  • Education and work fairs as a form of promotion
  • Trends in marketing studies
  • Marketing trends and directions of scientific and research organisations
  • Implementation of new domestic and international strategies
  • Analytical and research tools in the marketing of scientific and research organisations
  • Search engine optimisation

 

Social media:

  • Facebook marketing trends
  • The Impact of Internet in Public Relations
  • Legal framework for social media marketing
  • Social media and SEO
  • New societies in marketing
  • Social networks and recommendations of the best communication solutions
  • Social media – it is not only Facebook
  • Social media – blogs, forums, chats

 

Marketing communication management:

  • Research on the effectiveness and efficiency of marketing communication
  • Building the positive image of scientific and research organisations
  • The significance of the brand in the operations of a scientific organisation
  • Strategic management in scientific and research organisations in the Polish economic practice
  • Product management in research services
  • Corporate social responsibility (CSR) in theory and practice
  • B2B marketing
  • Mobile marketing
  • Personal marketing as a tool for creating the scientific organisation’s image
  • Psychology of advertising
  • Media relations – effective media cooperation
  • Media trends

 

Selected detailed topics:

  • Celebrities in advertising of scientific and research institutions
  • Event marketing
  • Experiences of a direct marketing agency
  • Marketing in a scientific library
  • Sources of funding scientific research
  • Ethics in marketing
  • Advantages of cooperation between scientific organisations and enterprises
  • Employee intellectual capital – the advantage of a competitive institution
  • Marketing of higher education institutions
  • Determinants of marketing and the effects of the crisis on a scientific and research organisation
  • Copyright and intellectual property in marketing and advertising

 

Marketing of new technologies and R&D products

  • Marketing mix tools in the implementation of new technologies and R&D products
  • New technologies in marketing
  • The use of new technology tools in marketing
  • Marketing and strategies of start-ups
  • Commercialization of research results and new technologies
  • Transfer of knowledge from science and research centres to industry
  • Technological trends and the use of marketing tools
  • Management of products / offers portfolio of the research and development institution
  • TechnoMarketing
  • New technologies and marketing strategies
  • MarTech market