Innovation in social-economic development in Poland. Research institutes as entities and contractors of innovative activities in Poland

The goal of this article is to present the development of innovativeness in Poland in the period of its membership in the European Union. The author will address the place and role of research-development activity in the formation of innovations. The article will consist of a short theoretical part and the presentation of chosen theories of innovations functioning in the economy. The main part of the article will be an attempt to look at research institutes in the context of their usefulness in the process of raising the innovativeness of the country, taking into consideration the changes proposed by government … Czytaj więcej »

The role of university marketing in shaping innovation awareness

Lidia Bialon Emilia WernerInterest in the subject of this article arose in connection with searching for the causes of this innovativeness of the Polish economy compared to other EU countries. It was also accompanied by the desire to find possible solutions to this situation, discovering various methods of increasing the level of innovativeness in Poland. We are assuming that the level of innovativeness is affected by social awareness in the field of innovativeness.  The basic, root cause of this state of innovativeness of the country is the level of awareness of innovation. An innovative economy cannot be built in an uninnovative environment.
An … Czytaj więcej »

Marketing innovations as a source of competitive advantage of the universities

The issue of innovativeness and innovation in the higher education sector is becoming increasingly important. Universities adopt the outside-inside type of attitude in order to strengthen their position in the education market and to conform to new circumstances.

The desirability and possibility of implementation of pro-innovation attitudes by Polish universities was discussed in the paper. Starting from the literature review in terms of innovation, determinants forcing innovativeness on research units were discussed and also organizational and managerial issues were presented. The paper was summed up by examples of marketing innovations that have been implemented in selected Polish universities.

Prof. Zygmunt Czytaj więcej »