The objective of the article was to present the authors’ conceptual model of using lifestyle sports applications.
Proposed model provides classification of lifestyle sports mobile applications types used by companies for brand
promotion purposes and identification of ways in which companies can reach users through applications. The
recognition of benefits that applications can provide to the enterprises and possible benefits associated with the
presence of brands in the application for its user was also provided in the conceptual model. The second objective
was to study the opinions of runners about the presence of brands in sports mobile applications on the … Czytaj więcej »