The objective of the article was to present the authors’ conceptual model of using lifestyle sports applications.
Proposed model provides classification of lifestyle sports mobile applications types used by companies for brand
promotion purposes and identification of ways in which companies can reach users through applications. The
recognition of benefits that applications can provide to the enterprises and possible benefits associated with the
presence of brands in the application for its user was also provided in the conceptual model. The second objective
was to study the opinions of runners about the presence of brands in sports mobile applications on the … Czytaj więcej »

The airline industry constitutes a challenge for marketing specialists due to high dynamics of provision of information. Airlines strive to communicate more and more effectively with the passenger. The specific character of the branch also constitutes a challenge for mobile application developers, who update them more often than applications of companies from other branches.
The goal of this article will be discussing the processes of building relations, efficient communication with clients on the market of passenger airline services using mobile applications. Up till now this problem hasn’t been the subject of both literature studies and empirical research. Source materials for … Czytaj więcej »