• Polski

Articles

Political and legal conditions of marketing activity of businesses in the european market -
Innovative determinants of the investment attractiveness of a country: the case of Ukraine - , ,
Motives for the usage of collaborative fashion consumption online platforms - , , , ,
Sector of public relation agencies in poland: its state and perspectives after the Covid-19 pandemic - ,
The importance of emotions in consumer purchase decisions – a neuromarketing approach - ,
Young consumers towards smart homes -
A systems approach to the development of educational standards for fostering personal values - ,
Research and development expenditures in the sector of polish enterprises as an instrument of research and development policy -
Brand as a Customer Value Driver: Relationships with Customer Engagement - ,
Testing Polish secondary-school students’ written social communication competence based on a timed composition task -
Quality policy in creating organizational maturity in a medical tourism enterprise -
A survey of Polish consumers’ views on health and nutrition claims made on food packaging -
Motives for and barriers to the use of electric moped scooter sharing services - , ,
Application of the Design Thinking Method in Customer Experience Management - ,
A survey on Polish consumers’ perceptions of meat produced from stem cells in vitro - ,
Consumer opinions on the causes of food waste – demographic and economic conditions - ,
Zero identity — the new cybersecurity paradigm - , ,
Knowledge and Entrepreneurial Skills in the Startup Ecosystem – the Case of Georgia - , ,
Searching for and perception of information by consumers in the light of the sustainable consumption idea — on the example of food markets - ,
Consumers towards sustainable food consumption -
Informative value of packaging as a determinant of food purchase - ,
Diversification of customer shopping styles as a result of changes in the weekly work schedules of retail outlets -
Possibilities of brand promotion trough lifestyle mobile sports application - ,
Groups on Facebook as a marketing tool -
Online Marketing Communication of Polish National Art Museums in comparison to selected European Museums -
The various models of marketingu audit -
Google Ads campaigns in promotional activities of theaters -
Preliminary research of information overload from information search and information follow -
The market functioning of polish higher education institutions in the context of the implementation of the concept of social responsibility -
New organizational model for functioning of research institutes in Poland — comparative analysis of Łukasiewicz and POLTRIN Networks -
Academic tutoring as a form of modern cooperation with the student and an element of improving the quality of teaching services - ,
Interaction Effect of Country of Manufacture and Brand Awareness on Malaysian Young Adults Purchase Intention of Low Involvement Product - , , ,
Open innovations as a form of customer value co-creation -
Users’ awareness of augmented reality technology in mobile applications -
Image management with the use of virtual communication in crisis situations based on the example of the CD Projekt capital group -
Attitudes of young consumers on the security of their data collected by smart devices in the age of the internet of things -
Changes in e-education brought by the covid-19 pandemic in Poland: behaviour and perceptions of young e-education service consumers and service providers - ,
Comparing money and time donation: what do experiments tell us? -
Methodology for forecasting revenues from the sale of innovative products in the domestic tourism market -
Involvement of generation Z in the communication activities of clothing brands in social media — the case of Poland -