The contemporary market is subject to continuous, dynamic development and change. To a large extent, it is formed by the processes of globalization which naturally boost competition between companies, institutes and universities, forcing them to apply marketing management to their activities. The goal of such action is not only to attract attention or exist on the market, but also to facilitate commercial activity, building strong relations with clients and as a consequence, achieving success. Growth of competitiveness of services on the market has made marketing into an indicator which to a large extent determines the success or failure of both … Czytaj więcej »