The use of social media by technology transfer offices in marketing communications

- Sławomir Milczarek, PhD

The article presents the issue of marketing communication conducted through social media by CTT, affiliated to The
Polish Association of Centers for Technology Transfer (PACTT). The objective of this publication is to assess CTT’s use of currently popular social networking sites in the context of communication with Generation Y, i.e. the generation of successors and managers in Polish enterprises. The study was conducted in August 2019 using data collected through critical analysis of secondary sources in the form of websites and social media profiles of all 64 CTTs included in PACTT. The research confirmed that the entities established to find a common ground on communication between science and business, use the opportunities created by social media online communication to a very limited scope.

Sławomir Milczarek, PhD, Marvec Consulting, Łódź, Poland — manager with 25 years of experience in the field of trade and marketing. Accredited advisor to the Polish Agency for Enterprise Development (PARP) and the National Service Network and National Innovation Network (KSIKSU). He actively initiates cooperation between scientific entities and enterprises in the context of the implementation and acquisition of EU funds for the SME segment. He has implemented 25 innovative products and over 15 million EU funds.

DOI: 10.2478/minib-2020-0009
MINIB, 2020, Vol. 35, Issue

Tłumaczenie w j. polskim

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