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Polski
Posts Tagged: measurement
By
create24
19 March 2025
Stevens’ measurement scales in marketing research – A continuation of discussion on whether researchers can ignore the Likert scale’s limitations as an ordinal scale
CZYTAJ WIĘCEJ
By
create24
29 March 2024
Three root causes for the impasse in reputation measuremant for higher education institutions
CZYTAJ WIĘCEJ
By
create24
19 December 2018
The measurement and evaluation of PR communication
CZYTAJ WIĘCEJ
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Stevens’ measurement scales in marketing research – A continuation of discussion on whether researchers can ignore the Likert scale’s limitations as an ordinal scale
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