eISSN 2353-8414

Phone.: +48 22 846 00 11 ext. 249
E-mail: minib@ilot.lukasiewicz.gov.pl

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Posts Tagged: advertising

30 December 2022

Reception of the marketing communication function in the light of enterprise research

29 December 2020

The evolution of the role of forms of marketing communication in influencing consumers’ shopping behavior (based on surveys in 1995–2018)

Last articles

Sustainable development of corporations: theory evolution and practical implementation

18 September 2024

Polish Gen-Z consumers’ attitudes to corporate social responsibility (CSR)

18 September 2024

Virtualization of service consumer behavior in Poland – a post-pandemic perspective

18 September 2024

Using structural equation modeling to explore the influence of environmental concern on the willingness to pay for green energy and green products – the case of Poland

18 September 2024

Determinants of young Polish consumers’ food product purchases

18 September 2024

About Journal

The journal publishes articles on the theory and practice of marketing, the scope and possibilities of using marketing in Polish and global economic practice, and presents the experiences of Polish and foreign organizations related to science and research. The editorial office does not charge any fees for submitting the manuscript and processing the article.

Contact us:

Łukasiewicz Research Network
– Institute of Aviation
Scientific Publishers
al. Krakowska 110/114
02-256 Warsaw, Poland

Direct contact

Kamila Kaczyńska
Head of the Publishing and Library Department
+48 22 846 00 11 ext. 249

Wykonanie: Create24.

Polityka prywatności
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