• eISSN 2353-8414
  • Phone.: +48 22 846 00 11 ext. 249
  • E-mail: minib@ilot.lukasiewicz.gov.pl
Marketing of Scientific and Research Organizations - The scientific journal by the Institute of Aviation
  • Start
  • Journal
    • Issues
    • List of authors
  • Scientific Committee
  • Editorial Board
  • Ethics
  • Information for Authors and Reviewers
    • Main topics
    • Publication rules
    • Editorial Process
    • Principles of reviewing
    • Editorial requirements
    • Originality criterion
    • Personal data security
    • Questionnaire
  • Aims & Scope
  • Contact
  • Polski

Marketing orientation of scientific-research units as support for the process of commercialization of R&D results

dr Marzena Walasik


Abstract:

The market of R&D services formed as a result of social-economic transformation puts scientific-research units in the situation of companies from the service sector and consistently forces these entities to assume a marketing approach. New solutions and possibilities of using the achievements of marketing for the R&D sphere are sought after. One of such elements which have an impact on the growth of efficiency of the commercialization of the results of scientific-research works is the introduction of marketing orientation. The application of this orientation in scientific-research units contributes to building relations between science and business, leading to the transfer of knowledge to the economy. Appropriate implementation of marketing orientation for a scientific-research unit means on the one hand support for dissemination of information about its research-implementation and application works and on the other hand making potential entrepreneurs realize the profits they can get from the implementation of particular effects of R&D works.

The goal of the article was highlighting the methods of implementation of marketing orientation in a scientific-research unit thanks to the application of defined hybrid and dedicated models, depending on the model of the instrument set within the concept of marketing-mix 4P. Their application contributes to the growth of chances for successful commercialization of the results of R&D works.

    Tags:
  • commercialization of the results of scientific research
  • marketing of scientific-research units
  • marketing orientation
  • rule of marketing mix 4P
  • science-business

DOI: 10.14611/MINIB.30.12.2018.05
Kontakt: marzena.walasik(at)itee.radom.pl
MINIB, 2018, Vol. 30, Issue 4


Marketing orientation of scientific-research units as support for the process of commercialization of R&D results

Podziel się artykułem:

dr Marzena Walasik, Instytut Technologii Eksploatacji – Państwowy Instytut Badawczy w Radomiu, Polska – pracownik Instytutu Technologii Eksploatacji – Państwowego Instytutu Badawczego w Radomiu, gdzie pełni funkcję Pełnomocnika Dyrektora ds. Komercjalizacji. Absolwentka studiów podyplomowych m.in. z audytu, rachunkowości, pedagogiki, posiada dyplom MBA, jest wieloletnim wykładowcą akademickim. Zajmuje się systemową organizacją działań promocyjnych i marketingowych oraz operacyjną organizacją platformy technologicznej. Zainteresowania badawcze autorki skupiają się wokół zagadnień związanych z transferem wiedzy, wyceną rozwiązań innowacyjnych oraz komercjalizacją wyników badań naukowych.


Tags: commercialization of the results of scientific research, marketing of scientific-research units, marketing orientation, rule of marketing mix 4P, science-business
Poprzedni
Następny

About Journal

The journal publishes articles on the theory and practice of marketing, the scope and possibilities of using marketing in Polish and global economic practice, and presents the experiences of Polish and foreign organizations related to science and research. The editorial office does not charge any fees for submitting the manuscript and processing the article.

Contact us:

Łukasiewicz Research Network
– Institute of Aviation
Scientific Publishers
al. Krakowska 110/114
02-256 Warsaw, Poland

SEE ON MAP

Direct contact

Kamila Kaczyńska
Head of the Publishing and Library Department
+48 22 846 00 11 ext. 249

Wykonanie: Create24.

  • Polityka prywatności
  • Zastrzeżenia prawne
  • Warunki korzystania
 Tweet
 Share
 Tweet
 Share
 Tweet
 Share