dr hab. Dariusz Tworzydło
Abstract:
Selected procedures and tools that are used in crisis situations will be presented in this article. This presentation will be based on the results of qualitative research as well as the analysis of entries in selected reference literature that discuss the issue of preparing for crises and crisis management. The article aims to show that limited but effective crisis management is possible when it arrives but a far better approach is preparing the organisation for the eventuality of a crisis situation in a manner that facilitates reaction. However, effectiveness should be examined in two aspects in this case, firstly, preventing the crisis from escalating or going beyond the walls of the company or management board office, or mitigating its possible negative effects.
Crisis management procedures and tools based on qualitative research
Professor Dariusz Tworzydło, Warsaw University, Poland – Chairman of the Institute for Information Society Development, Poland, and Chief Executive Officer of EXACTO sp. z o. o. He specializes in public relations and marketing research. He was a member of the Public Relations Council for two tenures and the President of the Board of the Polish Public Relations Society. His bibliography includes more than 200 scientific publications, research reports, analyses and expert opinions. He has been a co-author of many strategic documents and operating plans in the area of public relations. He is a consultant to boards of companies and organizations.