dr hab. Dariusz Tworzydło
Abstract:
The article constitutes a presentation of the areas of research which can be used in course of planning and implementation of public relations activities in a company. Also, those which can be regarded as crucial and necessary have been highlighted. Research described in the article concerns to a large extent building image and relations with the representatives of a company’s environment. In the publication areas of research conducted by means of various techniques, e.g. CATI, CAWI have been presented. The material also presents a method which is supposed to systematize research projects. It makes it possible to use comprehensive data collected in a company in the decision-making process. The article also contains a presentation of analyses which are conducted in association with the process of preparing a company for potential image crises and carried out during and after the emergence of threats bearing the characteristics of an image crisis.
Research fields in the area of planning and implementation of internal and external public relations activities
dr hab. Dariusz Tworzydło, Uniwersytet Warszawski, Polska – kierownik Katedry Komunikacji Społecznej i Public Relations na Wydziale Dziennikarstwa Informacji i Bibliologii Uniwersytetu Warszawskiego. Prezes Zarządu Instytutu Rozwoju Społeczeństwa Informacyjnego oraz Exacto sp. z o.o. Autor ponad 230 publikacji naukowych, monografii, skryptów, artykułów oraz raportów badawczych. Były prezes zarządu Polskiego Stowarzyszenia Public Relations, a także członek Rady Etyki Public Relations. Doradca i konsultant.