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Putting science on the public agenda
Jadranka Jezeršek Turnes, Ph.D.,
Kontekst. Kreativno in poslovno svetovanje, Slovenia
Abstract:
The link between science and society is inevitable and becoming ever more important. Science is a relevant media content, but it needs to provide an interesting story in an attractive field. The question arises of how to get to the story and how to capture the momentum so that the audience or non-experts will understand the advantages, change their behaviour, and create a positive attitude to science.
Being a communication expert, I explored the relationships between society, the media (journalists) and science (scientists). I examined different contexts that are typical of each group and what is the potential to make these relationships work better in order to create acceptable and more broadly engaging science communication.
DOI: 10.14611/minib.13.03.2014.01
Kontakt: jadranka.jezersek(at)kontekst-svetovanje.si
MINIB, 2014, Vol. 13, Issue 3
Putting science on the public agenda
Jadranka Jezeršek Turnes, Ph.D., Kontekst. Kreativno in poslovno svetovanje, Slovenia – graduated from London Metropolitan University and obtained an MBA degree within the Ogilvy global advertising network. She has been involved in marketing and communication throughout her professional career, advising clients in the areas of global brands, public relations and corporate communication management. Her professional focus in recent years has been communication management in innovative environments. She has been intensively involved in the communication of innovations in science and the establishment of international innovative/commercial networks. Important references in recent years include: Head of the Programme of the Slovenian Innovation Forum (2010 – 2013), establishment of the innovation office of the PoliMaT Centre of Excellence in a business accelerator in the USA (2012), establishment of practical training for Slovenian start-ups in the USA and meeting with investors in the USA (2012 and 2014), and initiation of a business network and organisation of training together with Jomo Kenyatta University for Agriculture and Technology, Kenya, Africa (2013), cooperation with the Institute of Chemistry, communication support for Biobanka – a stem cell bank, cooperation with the Slovenian Research Agency, the development strategy of the Polymer Technology College, Slovenj Gradec, where the challenge is communication with a range of stakeholder groups. She is a member of the Public Understanding of Science and Technology global professional network; She regularly participate with her work at professional conferences on this topic abroad. She is a member of an editorial board of a foreign scientific magazine in this area. She is also the author of the book “Uspešne sponzorske strategije” (Successful Sponsor Strategies, 2007) and co-author of the book “Dogodek od A do Ž” (Event from A to Z, 2009). She speaks English and Spanish fluently.

