Abstract:

What plays a major role in the process of building the competitiveness of an organization is not just the ability to adapt to the changing conditions in the environment, but also acquiring characteristics distinguishing it, which make it possible to keep, or improve its position on the market. What may be such a handicap for a scientific unit is the HR Excellence in Research (HRE) logo, which is awarded by the European Commission under the strategy “Human Resources Strategy for Researchers” (HRS4R). It is awarded to scientific institutions, which implement the rules of the „European Charter for Researchers” and the „Code of Conduct for the Recruitment of Researchers”, and thanks to this create a friendly work environment and opportunities for development. In 2015 Central Mining Institute (GIG) took steps aimed at getting the HR Excellence in Research logo, which is supposed to boost the attractiveness of the institute for scientists and contribute to further development of science and achieving a better position on the market. In the article the results of an internal analysis, which includes research on the opinions of scientific and research employees of GIG concerning the existing practices and rules governing research at the institute, are discussed. As a result of the research a Report together with an Action Plan were drawn up. They are supposed to support the creation of a friendly environment for scientific work and transparent rules for recruiting scientific employees. Also, the article highlights the most important challenges which the institute has to face in order to fully implement the guidelines of HRE, which stimulate economic and personal development.

Abstract:

The following paper presents executed at the Institute of Aviation in Warsaw student internship program and a program of industrial internships for young researchers technical universities of the country and from abroad. Many years of experience staff and a modern database of certified, modern laboratories can convey knowledge, the level of which is highly esteemed in the world. Conducted new projects and specialized training organizations in the design and maintenance of the Institute of Aviation enable trainees to familiarize themselves with modern technologies in the wider area around the aviation. The author presented the work program proposed the possibility of potential trainees in the laboratories of aerodynamics, strength, testing equipment and installation of air, environmental and motor. Posted framework programs, which are carried out by students and trainees. At the end of the shows achievements, and plans for the future. Run this way marketing of Institute of Aviation allows popularize unit in the country and abroad. Measurable benefits include contacts with similar companies in the world, as well as gaining a new perspective valuable employees.

Abstract:

More and more frequently in the literature you can meet the described cooperation between the university and the business environment. These projects relate both to joint research, raising funds in the framework of EU grants, practices, internships for students, graduates and employees of the university, preparation of expert reports, prototypes, diagnoses, matching the educational offer to the needs of the local market, etc. However considerably less can meet with the co-operation among universities but also in this area can be indicated numerous opportunities for joint action. Polish universities are increasingly willing to look for a partner in foreign universities to cooperation or join forces to become stronger scientific and business partner in available projects. More and more projects are created to make cooperation between centers to exchange information and realization joint ventures. The article presents possible ways to cooperation between units, as well as present the actions taken so far. The author points to the importance of cooperation and the need for joint action between universities and business. Which may have impact on the image and position university in the national or foreign rankings. In the article the author presents a case study describing the activities of the established cooperation between public universities in the West Pomeranian Region.

Abstract:

The goal of this article is to identify the scope and results of already conducted research on the perception of lecturers from the internal and external perspective of Polish universities , as well as to assess the utilization of these resources in light of the marketing knowledge of a service organization. Research methods used for the purpose of this article include: the analysis of Polish and foreign periodicals from the area of university management and marketing, diagnosis of the utilization of lecturers as a special marketing asset of a university and formulating conditions for efficient marketing management of university employees for the purpose of building and strengthening university brand on the Polish and foreign market.

Abstract:

In the article problems of outer image of university as employer are presented. In the theoretical part the gap of knowledge in this scope is identified. It must be underlined that employer image is analysed relatively more seldom than product image or offeror image. It is presented rather in the case of enterprises not in the case of universities. The lack of publications and researches is especially visible in the relation to the perceiving of university in the role of employer by participants of outer labour market. That’s why in the empirical part of this article prepared on the base of the results of field questionnaire research conducted among young potential employees the connotations with university as employer are identified. Applying the method of factor analysis allows to group these connotations. These groups may be treated as the segments of respondents. There are 6 such segments which are very different. Only 2 of them involve respondents declaring positive opinions about universities in the role of employer. The participants of the others segments have rather or completely bad opinions in this matter. It is especially visible in the case of the first segment. On this base the hypothesis H1 can be rejected but H2 shouldn’t be rejected. Respondents perceive university rather in the negative light. It is very important advice for each university because its negative image in the role of employer influences on its general image.

Abstract:

In the contemporary economy an important aspect of functioning of every organization is the efficiency of conducted communication activities. They play a key role in the process of creating the desired image of an organization, which influences the purchasing decisions of consumers, including the choice of airport by passengers. The factors determining positive and negative opinions of passengers about airports should be a plane for the search for unique values (benefits) for particular airports, which will allow to distinguish the offer of an airport on an ever more competitive transport market. The article presents factors which influence the formation of opinions and choice of airport by Polish and foreign passengers, which were identified as a result of direct research conducted from November to December 2015 by means of direct interview (PAPI) on a sample of 929 respondents.