Beata Nowotarska-Roamaniak – habilitated doctor, university professor in the Department of Marketing at the University of Economics in Katowice. She has authored and co-authored numerous books in the fields of healthcare, insurance, and marketing services, as well as more than two hundred scientific articles on consumer behavior, service marketing, and promotion, which have been published both domestically and internationally. That are frequently cited by both Polish and foreign authors. Beata Nowotarska-Romaniak is involved in adapting marketing in insurance and healthcare services. She also conducts research on consumer behavior in the insurance and healthcare service markets, delivers lectures and training sessions, among others, for managers and employees of healthcare facilities, banks, and insurance companies. She she collaborated on the project “Managerial Support for Healthcare Facility Management Staff” co-financed by the European Union under the European Social Fund. Students, postgraduate students, and doctoral students alike hold Beata Nowotarska-Romaniak in high regard as an educator. She lectures a variety of subjects and creates his own programs. She teaches seminars at the undergraduate, master’s, and doctoral levels. She serves as a reviewer for an extensive array of articles and monographs.

Sonia Szczepanik – Graduated from Finance and Accounting (BA) as well as Management (MA) at the University of Economics in Katowice. Currently enrolled in a PhD program in Management and quality sciences at the Doctoral School of the University of Economics in Katowice. Author and co-author of scientific articles in the field of crisis management, insurance services, dietary supplements market, direct sales and multi-level marketing, published in Polish and English.