The main goal of the following article is to motivate Polish research units to take journalists into consideration in their external activities – journalists are one of the key groups of recipients guaranteeing prestige and reaching various addressees. The author of this article thinks that one of the basic ways of helping to achieve this goal is to take advantage of the website of an institution and publish there contents addressed to the media (beginning with contact data for journalists). The author would like to encourage representatives of research and scientific organizations to analyse the websites of their institutions and … Czytaj więcej »