The purpose of the article is to identify the ways in which Polish PR specialists measured the effects of their own
activities in the last year and to analyze the universality of application of specific solutions. A comparative analysis
was also conducted based on available research on the tools used by PR consultants. The research was conducted
by means of an auditorium questionnaire during the Congress of Public Relations Professionals in 2019. The research sample was comprised of representatives of various organizations operating on the Polish market, 253 respondents in total. Analyses have shown that the use of broadly understood … Czytaj więcej »