Unit packaging of dietary supplements – an inherent element of their manufacturing, without which they would be impossible to market — has numerous interlocking functions to fulfil, including the protective, transport, information, functional, ecological and marketing functions. The information function, however, is one of the priority functions of dietary supplement packaging. In the era of the continual development of online and selfservice stores (including pharmacies), such packaging has become one of the key sources of information about dietary supplements’ features and properties, while also serving as a brand image creator and a carrier of promotional information. This raises the questions … Czytaj więcej »