Although the pace of life is very high today, young people spend free time among applications and electronic devices, but theatrical performances are relatively popular nonetheless. Theaters to appeal to young people should use online tools as a basic form of advertising. One of the most popular forms of e-marketing is the search engine SEM. The research question was formulated in the form: do the theaters advertise in paid search results PPC? To answer this question, we analyzed the search results on Google, including AdWords ads, among Polish theaters for popular keywords. By analyzing the results obtained, it can be … Czytaj więcej »

Technological advancement has caused us to take for granted the changes that only a dozen or so years ago seemed truly revolutionary. Ways of seeking business partners, products and services or even searching for opinion in the purely social dimension have all undergone a profound transformation. Practically anyone looking for, say, a toy for their child or a new stationery supplier for their business first sits in front of a computer. The very first action is to use Google or any other search engine. Thanks to computer technology we now have a range of possibilities at our disposal to find … Czytaj więcej »