The goal of this work is to show the character and dynamics of changes in the environment of companies and market institutions and highlighting the directions in which their marketing strategies are going as a response to new challenges. A detailed area of analysis is the sector of scientific, research and educational institutions, which has to adapt its activities to the requirements of the environment, taking advantage of the concept of relationship marketing and the concept of customer value management. In the work secondary sources of information in form of specialist publications and research results of specialized agencies, as well … Czytaj więcej »