Basing on the example of a scientific institute, this article shows:
– potential areas in which CRM philosophy, procedures and tools could be applied
– purpose of applying CRM
– outcomes to expect from CRM application
The article shows the Customer Relationship Management idea exclusively, along with areas of its use in scientific and research institutions and also a proposal to determine a group of clients for these institutions. The summary of the article consists of information regarding sources of knowledge about CRM philosophy and procedures (mainly bibliographical) and also about IT systems which support CRM.

Jaromir Matulewicz, M.Sc., Institute … Czytaj więcej »