The popularity of smart devices that collect and share data on user behaviour grows every year, and the number of such devices in households is forecast to rise steadily. Therefore, the purpose of this paper is to present the attitudes of young consumers regarding the security of their data collected by smart devices, interconnected via the existing Internet infrastructure or other network technologies within the Internet of Things (IoT) systems. The paper was written based on both secondary and primary sources of information. Secondary sources were used to define the discussed issues related to the Internet of Things and the … Czytaj więcej »

Issues associated with brand management and its share in the creation of value for companies from the sector of consumer goods have for many years been some of the most popular subjects in the area of marketing. The interest in issues of using marketing and the brand in particular, also in B2B relations, non-profit organizations or research units, as well as in branches offering products which cannot be easily distinguished – eg. in the energy sector, has recently been growing. This new phenomenon of the penetration of marketing concepts beyond the traditional „brand” branches is associated with professionalization of management … Czytaj więcej »