Goal: To examine the impact of nutrition and health claims on Polish consumers’ buying attitudes and intentions.
Design/methodology/approach: A questionnaire-based survey was conducted with a group of 200 Polish consumers using the CAWI method, selected by means of purposive, “snowball” sampling. The survey form consisted of 4 parts: A — evaluation of photos of sample products with nutrition claims, health claims, both type of claims, or no claims (control group); B — answering questions about food labelling and the use of nutrition claims; C — opining on health and nutrition claims presented as separate, non-product-specific messages.

Findings: The perception of … Czytaj więcej »

In line with the concept of sustainable development, changes in various forms of urban transport have been observed over the past few years, and the implementation of low-emission transport solutions is becoming a priority for local government. One of the key changes observed worldwide taking place on the urban transport market is the dynamic development of various forms of shared micro-mobility. One of these forms are electric moped scooter sharing services and despite their rapid growth in popularity, the existing research contributions on determinants of the use of this micro-mobility mode are limited to only a few studies. The goal … Czytaj więcej »

Reducing the quantities of food lost or wasted will be an emerging challenge in coming years. The sector contributing the most to food waste is households. The aim of this study is to evaluate consumer behavior on the food market in the context of wastage identification and assessment of consumer opinions in Poland regarding the causes of the problem of food waste in households. A quantitative study was carried out using individual direct questionnaire interviews (N = 1,145). Results showed that Polish consumer opinions regarding reasons for wasting food vary according to demographic and economic conditions. The least educated consumers … Czytaj więcej »

Communication activities in social media have a direct impact on shaping consumer behavior, in particular among the youngest group of consumers — Generation Z. This paper analyzes young Polish consumers’ interactions with fast-fashion brands on social networking platforms, focusing on their motives for engaging with fashion brands’ communication activities on such social media platforms as Facebook, Instagram, Pinterest and YouTube. It presents the empirical findings of a quantitative, pencil-and-paper questionnaire survey carried out among a representative sample of 1000 high-school and university students (representatives of Generation Z) in Poznań, Poland, regarding their perceptions of the profiles of fast-fashion clothing brands … Czytaj więcej »