New technologies in public relations

The article includes an analysis and presentation of selected examples of communication tools, which are used in companies to create and maintain relationships with internal and external environment. The problems related with definition of public relations were also discussed. The article presents the advantage and negative consequences of the use of modern tools of PR, as well.

Dariusz Tworzydło, PhD., Exacto, Poland – is director of the managing board of the public relations agency Exacto and director of the managing board of the Institute for Development of Information Society. In the years 2008-2012 he was member of the Public Relations … Czytaj więcej »